Hosting live events has become a powerful strategy for businesses, offering unique prospects for business growth. By bringing people together in person, businesses build deeper connections, enhance trust, and create memorable experiences that keep their brand top of mind.
From launching a new product to hosting a workshop or organising a charity fundraiser, live events put your business in the spotlight and open doors to valuable networking opportunities.
Read on to explore the key benefits of live events, types of events you can consider hosting, and essential tips to make your event a standout success.
Benefits of Holding Live Business Events
Builds trust and brand affinity
When people meet you or your team in person, it helps build trust. They get to see the faces behind the business and feel more connected. This personal touch makes your brand more human and relatable. Over time, this builds brand affinity as people are more likely to buy from or work with someone they trust.
Gives you a spotlight
A live event gives your business a moment to shine. It’s your chance to take centre stage and show off what makes you special. Whether you’re sharing exciting news, launching something new, or teaching something useful, you’re in control of the spotlight.
Puts you front of mind
Experiences unlock a different part of people’s brain than email marketing and ads. A good event sticks in people’s minds, meaning they’re more likely to think of your brand when they need your product or service. Even if they don’t get in touch with you straight away, you’ve planted a seed for the future.
Types of Live Business Events
Launch a new product or service
A live event is a great way to introduce something new to the world. Send invites to potential customers, local media, and business contacts, and show off your product by letting people try it out and answering their questions. These kinds of interactions build buzz and get people talking.
Charity fundraisers and networking events
Charity events enable your business to do good while also making valuable connections. Fundraisers show your values and support for the local community. Networking events help you meet other businesses and potential customers in a relaxed setting.
Workshops or masterclasses
If you have knowledge or skills to share, setting up a workshop or masterclass is an excellent way to increase your reach. Teaching others not only helps them out but also demonstrates that you’re an expert in your field. Whether it’s a class on digital marketing, cooking, or DIY, it provides value and builds your reputation.
Putting On a Live Business Event
Venue
Importantly, pick a place that suits the type of event you’re running. It could be your own office, a hired hall, a hotel meeting room, or even a local café or community centre. Make sure it’s easy to get to, has enough space, and fits the mood of the event.
Setup
Think about how you want the space to look and feel and the kinds of tech you’ll need to pull off your event. There are a whole range of decisions to make at this stage: lighting, sound, and signs are all needed to create a memorable experience.
For help setting up a corporate event, hiring a set construction company that specialises in creative construction can offer a huge helping hand in getting everything designed, built, and set up, ready for the big day.
Guestlist
Curating the perfect guestlist is crucial to the success of your live business event. Consider inviting anyone from potential clients, industry partners, media representatives, key influencers who can amplify your message. Strive for a balanced mix of contacts who align with your event goals, ensuring meaningful conversations and valuable connections for all who attend.
Read more:
Why Hosting Live Events Is a Game-Changer for Business Growth