A new player in football talent management has entered the game. M+C Saatchi Football, co-founded by former England and Liverpool midfielder Jamie Redknapp, officially launched today with a mission to redefine the future of player representation.
The agency, a joint venture between Redknapp, M&C Saatchi Talent Group, and sports lawyer Udo Onwere of leading London law firm Bray & Krais, promises a holistic approach that champions the person behind the player. Its long-term vision is to help young footballers build sustainable careers both on and off the pitch.
The new agency will provide end-to-end management services, combining strategic career planning, world-class representation, legal expertise, and personal mentorship.
Redknapp, who has worked with M&C Saatchi Talent for two decades as he transitioned into broadcasting and punditry, said the launch was an opportunity to give back to the sport.
“Football’s given me a lot, and now I’m looking forward to giving something back – helping young players find their way with the right support from the start,” Redknapp said. “With M+C Saatchi’s world-class reputation, experience and global reach, we’re building something really exciting.”
Onwere, a former professional player turned lawyer who has advised athletes for years, said teaming up with Redknapp and M&C Saatchi was a “natural progression”.
M&C Saatchi Talent Group has earned a reputation for building long-term, trust-based relationships with clients in broadcasting, entertainment, and sport. Katie Lydon, Managing Director of Broadcast and Football, said the new football division was a natural extension of that ethos.
“M+C Saatchi Talent has always been about representing excellence and shaping careers with purpose,” she said. “Partnering with Jamie to launch our football division is a testament to our shared vision and values. We’re committed to guiding the next wave of footballing talent with integrity, ambition, and a unique approach to career management.”
M+C Saatchi Football has already signed a promising group of young international-level talent from some of England’s biggest clubs. The roster includes Reggie Walsh and Dante Waite (Chelsea), Nazim Benchaita (Fulham), Maalik Hashi (Arsenal), and Donte Martin (Crystal Palace).
For Redknapp, the venture reflects lessons from his own playing career and what he believes representation should offer. He has often said that if he were still playing today, he would have wanted an agency like M+C Saatchi Football in his corner.
The new agency aims to set itself apart in a crowded industry by focusing not only on contracts and commercial deals but also on the broader well-being, development, and post-career futures of players.
As football faces increasing scrutiny over how young athletes are supported, M+C Saatchi Football is positioning itself as a talent management powerhouse that blends experience, trust, and mentorship with global industry reach.
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Jamie Redknapp teams up with M&C Saatchi to launch new football talent agency