Britain’s biggest winemaker uncorks a record-breaking year as chief executive James Pennefather sticks to his audacious target of capturing 1 per cent of the global champagne market by 2035.
Chapel Down, Britain’s largest winemaker, has sold more than a million bottles of English sparkling wine in a single year for the first time, a watershed moment in its bid to seize 1 per cent of the global champagne market by 2035.
The Kent-based producer, listed on London’s junior Aim market and backed by the billionaire Lord Spencer of Alresford, said the million-bottle haul equates to roughly 0.4 per cent of champagne’s worldwide market share. James Pennefather, who took the helm as chief executive last year, expects that figure to climb to 0.7 per cent by the end of the decade.
Pennefather said the company’s long-term ambition was anchored in the available acreage across its native Kent. “We certainly do have options to get there faster, but it also slightly depends on what happens to the wider champagne market,” he said.
While champagne has historically been the preserve of formal celebrations, Pennefather argued that English sparkling wine was redrawing the boundaries of the category. “One of the real strengths of Chapel Down and English sparkling wine is that we’ve expanded the number of occasions on which people are drinking high-value sparkling wines,” he said. “That gives us confidence that we are also expanding the category as a whole.”
The company farms more than 1,000 acres of vineyards across the south-east of England, producing both still and sparkling wines. Its growing brand profile has been bolstered by partnerships with Ascot, The Boat Race and the England and Wales Cricket Board.
Results for the year ending 31 December 2025 lay bare the appetite for home-grown fizz. Group revenues climbed 19 per cent to £19.4 million, fuelled chiefly by a 38 per cent surge in off-trade sales through supermarkets to £9.4 million on the back of a 5 per cent rise in listings.
On-trade sales, those flowing through pubs, bars and restaurants, edged up 5 per cent to £2.6 million, helped by new account wins. International revenues jumped 49 per cent to £1 million, lifted by the firm’s tie-up with Jackson Family Wines in the United States and a higher profile at British airports and St Pancras International station.
The performance pushed Chapel Down back into the black, with pre-tax profits of £469,000 compared with a £1.4 million loss the previous year. Buoyed by a strong start to 2026, the board reaffirmed guidance for net sales of £22.1 million, in line with City consensus.
Pennefather conceded that the conflict in Iran was a watch-point for the business, although the Middle East accounts for only a “small” share of revenues. “We haven’t seen any immediate impact,” he said, “but a sustained increase in fuel costs could have an impact on profitability.”
Elsewhere, investors raised a glass to Carlsberg after the Danish brewer posted its first quarterly volume rise in a year, helped by its push into soft drinks. The world’s third-largest brewer, which counts Kronenbourg, Skol and Somersby cider among its stable, reported a 2.8 per cent lift in total organic volumes during the first quarter, with growth across every region. Soft drinks volumes leapt 10 per cent, driven in no small part by its £3.3 billion takeover of Britvic, while beer volumes nudged 0.4 per cent higher.
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Chapel Down toasts million-bottle milestone in race to challenge champagne