Neutronic, the nootropics drink brand founded by Chris Williamson and James Smith, has raised $3.7 million in its first external funding round, valuing the company at $20 million just 18 months after its launch.
The round attracted a high-profile group of investors, including fitness entrepreneur Kayla Itsines and Grenade founder Alan Barratt, as Neutonic looks to capitalise on booming demand for mindful alternatives to traditional energy drinks and coffee.
Launched in November 2023 by podcast host Chris Williamson (Modern Wisdom) and bestselling personal trainer James Smith, Neutonic has swiftly emerged as a leading player in the functional beverage space. Backed by Genflow CEO Shan Hanif and manager Luke Betts, the founding team positioned the product as a brain-boosting, crash-free drink that speaks to the growing sober-curious, health-conscious market.
Formulated with science-backed ingredients such as Cognizin, Rhodiola rosea and Panax ginseng, Neutonic targets mental clarity, sustained energy, and improved focus. The brand’s transparent ingredient sourcing and evidence-based marketing have resonated strongly with consumers seeking cleaner performance solutions.
Since launch, Neutonic has sold over three million cans of its signature Productivity Drink, topped Amazon’s energy drink and grocery charts, and achieved more than $10 million in revenue. The brand now has its sights set on international scale.
“This investment provides the momentum needed to bring our ambitions for Neutonic to life,” said James Smith. “We’ve had a clear vision from the outset and closing this funding round marks a significant milestone in reaching the next phase of our growth. We’re excited to expand into new markets and strengthen our presence in retail.”
Alongside Kayla Itsines and Alan Barratt, the round also attracted investment from creator economy heavyweights Codie Sanchez, Dan Martell, Mike Thurston, Gym King founder Jay Parker, and JDI Investments.
“After 30 years in business, I’d like to think I can spot great founders when I see them,” said Grenade founder Alan Barratt. “I’ve known Chris and James since 2019, and we’ve always shared a passion for health and fitness, entrepreneurship, and developing great products that consumers can trust. I’m so proud to have had the opportunity to invest in Neutonic.”
Neutonic plans to use the $3.7 million to scale operations, expand its workforce, and bolster retail and distribution capabilities in the UK and US. The company also plans to appoint regional leads to support international launches and cement its status as a global leader in nootropic drinks.
New product development is a key part of Neutonic’s 2025 strategy, with additional powder and can flavours due to hit shelves this summer.
With strong early traction, a cult following, and heavyweight backers, Neutonic is positioning itself as the go-to brand for consumers seeking productivity without compromise.
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Leading creators Chris Williamson and James Smith raise $3.7M for Neutonic at $20M valuation