Business

European digital marketing agency DeqVision has announced its expansion into the UK.

After supporting over 100 businesses across Europe, the agency is now focused on helping UK companies grow steady leads and sales through clear digital systems.

A busy market with broken systems

UK businesses invest heavily in digital marketing.
Yet many struggle to grow.

The issue is not effort.
The issue is disconnected systems.

Ads, websites, and CRM often work apart.
This makes it hard to track leads and sales or scale with confidence.

This problem is common in:

Home eCommerce brands, like furniture and home decor stores, that depend on online sales
Real estate and design businesses, such as interior designers and property brokers, that need trust-based leads and sales

Both need strong visuals, clear messaging, and a steady flow of leads and sales.

One partner instead of many vendors

DeqVision offers a full-stack model.

Clients get:

Paid media built to generate leads and sales
Websites designed to convert visitors
CRM and automation to manage leads and sales
Creative strategy and ongoing testing
Simple reporting tied to business goals

Everything works together.

This model has already proven successful across Europe.

Why UK businesses want something better

Many UK SMEs feel limited by agencies that:

Focus only on clicks, not leads and sales
Lock clients into rigid contracts
Hide strategy behind layers of staff

DeqVision removes these limits by staying founder-led.

Clients work directly with senior experts since day 1.

Focused growth, not mass expansion

DeqVision’s UK move is focused and selective.

The agency works with:

Home eCommerce brands ready to scale sales
Real estate and design businesses seeking better leads and sales

The goal is long-term growth built on strong systems.

Recent case studies and results are available here:
https://www.deqvision.com/case-studies

Growth built to last

DeqVision believes that real growth comes from clear systems, not quick fixes.

By connecting strategy, media, and technology, the agency helps businesses grow leads and sales with confidence.

More details can be found at:
https://www.deqvision.com

Read more:
DeqVision Brings Its Growth System to the UK

Artificial intelligence is set to play a central role in transforming Britain’s road and rail network, with continued government investment in digital technology expected to improve reliability, reduce delays and support economic growth.

Speaking at the Transport AI Summit in Parliament on Tuesday, Ruth Cadbury MP, chair of the Transport Select Committee, said AI and data-led technologies would be critical to tackling long-standing issues such as potholes, congestion and train delays. The event, organised by Chamber UK, brought together MPs, transport operators and technology firms to discuss how automation and analytics could modernise national infrastructure.

Cadbury praised the government’s commitment to working with specialist technology providers to improve road maintenance and rail performance, arguing that faster and more reliable connectivity is essential for job creation and regional growth.

“Britain’s transport network underpins economic activity across the country,” she told delegates. “Using AI and digital tools more effectively can help us maintain roads better, run trains more reliably and ensure the network supports growth in the years ahead.”

Attendees were given a live demonstration of Robotiz3d, an autonomous system designed to detect, prevent and repair potholes using AI-powered scanning and robotics. Supporters say such technologies could significantly reduce the cost and disruption associated with reactive road repairs.

However, speakers also warned that increased reliance on AI must be matched with stronger cyber security protections.

Graeme Stewart, head of public sector at Check Point Software, said transport systems would become increasingly attractive targets for cybercriminals as they become more connected and data-driven.

“With AI set to play a major role in the future of the UK’s transport infrastructure, it’s vital that the right security safeguards are built in from the outset,” he said. “Hackers have already shown that no sector is off limits. Roads and railways are critical national infrastructure, and policymakers must ensure resilience is treated as a priority.”

Rail technology specialists also highlighted the economic benefits of a smarter transport system.

Daren Wood, chief technology officer at Resonate Group, said modernising transport through AI and real-time data would help unlock productivity gains across the economy.

“A fully optimised transport network supported by the latest digital capabilities is essential for future growth,” he said. “Roads and rail routes connect businesses, people and opportunities. Harnessing AI to improve journeys and reliability is the right direction of travel for the UK.”

The summit underscored growing cross-party and industry consensus that AI will play a defining role in the next phase of transport investment — provided it is deployed securely, strategically and at scale.

Read more:
AI set to ‘turbocharge’ Britain’s road and rail network, says Transport Select Committee chair

The High Court has ruled that claims of forced labour, modern slavery and exploitation brought against Dyson will proceed to a full trial in April 2027.

In a judgment handed down today, following a case management conference in December 2025, the court confirmed that allegations brought by 24 former migrant workers will be tested through the cases of six lead claimants. The trial will focus on working and living conditions at Malaysian factories within Dyson’s electronics supply chain and will determine whether Dyson companies are legally liable for the alleged abuses.

Any compensation and the claims of the remaining workers will be dealt with in a separate, follow-up hearing if liability is established.

The claimants, represented by law firm Leigh Day, allege that while employed by Malaysian suppliers ATA Industrial (M) Sdn Bhd and Jabco Filter System Sdn Bhd, they were subjected to forced labour practices and false imprisonment while producing components for Dyson’s supply chain.

As part of the ruling, the High Court ordered Dyson to disclose a series of documents previously referenced in now-discontinued defamation proceedings brought by Dyson against Channel 4 News and ITN over reporting on alleged labour abuses. The documents to be disclosed include internal meeting minutes between Dyson and ATA in 2021, audit reports carried out between 2019 and 2021, correspondence from Dyson’s chief legal officer, and records relating to requests for workers to work on rest days to increase production volumes.

Mr Justice Pepperall emphasised the importance of ensuring that the claimants, described as impoverished and vulnerable migrant workers, are able to participate on an equal footing with Dyson, a well-resourced multinational group. He highlighted the seriousness of the alleged human rights violations and urged both sides to progress the case with cooperation and realism.

The judge also noted the delay caused by Dyson’s unsuccessful attempt to have the case heard in Malaysia rather than England and stressed the need for the litigation to move forward without further disruption.

During the hearing, the court was told that Leigh Day has been contacted by hundreds of other migrant workers with potentially similar claims against Dyson. Up to 100 additional cases could be ready to file this year, although the judge said any further claims should not interfere with the timetable for the existing trial.

Over the coming months, expert and factual evidence will be gathered and further disclosure will take place, including internal Dyson documents relating to its knowledge of labour conditions within its supply chain.

Oliver Holland, international partner at Leigh Day and lead lawyer for the claimants, said the ruling significantly strengthened his clients’ position and reinforced access to justice in England and Wales.

“The High Court has recognised the need for equality of arms in a case of this nature,” he said. “This judgment helps ensure our clients, who are among the world’s poorest workers, can participate fairly in proceedings against a global corporation. We are committed to progressing the case efficiently and achieving justice as swiftly as possible.”

The case will be closely watched by businesses, legal practitioners and ESG specialists as scrutiny of supply chain practices and corporate accountability continues to intensify.

Read more:
High Court rules forced labour claims against Dyson will go to trial in 2027

Keir Starmer has abandoned plans to make digital IDs mandatory for workers, marking the 13th significant U-turn of his premiership and a quiet retreat from one of Labour’s most controversial post-election policies.

The digital ID scheme, originally pitched as a central plank of Labour’s crackdown on illegal working and migration, will now be optional when introduced in 2029. Workers will instead be able to verify their right to work using existing documentation, such as passports or electronic visas.

The decision follows growing unease within cabinet and on Labour’s back benches, where ministers warned that compulsory digital IDs risked undermining public trust, alienating voters and triggering internal rebellion. Government sources confirmed that concerns about cost, complexity and inclusivity ultimately forced a rethink.

Starmer had previously argued that mandatory digital IDs were essential to knowing “who is in our country” and preventing illegal migrants from entering the shadow economy. However, officials now say the scheme will be repositioned as a convenience-led service designed to simplify everyday interactions with the state, such as registering births and deaths, opening bank accounts, booking GP appointments and accessing public services.

Polling appears to have played a role in the reversal. Support for digital IDs fell sharply after Starmer framed them primarily as a migration enforcement tool, with public backing dropping from nearly six in ten voters to fewer than four in ten, according to YouGov.

Cost has also been a major sticking point. The Office for Budget Responsibility has estimated the scheme could cost up to £1.8bn over three years, a figure the government disputes but has declined to replace with its own estimate. Critics inside Whitehall warned that a mandatory system risked excluding older workers and those without digital access, particularly in rural areas.

Under the revised approach, right-to-work checks will remain compulsory for employers, but digital ID will be just one of several acceptable verification methods. A public consultation will explore how the system should operate and what safeguards are needed to prevent exclusion or abuse.

A government spokesperson said the move would help defuse conspiracy theories around digital IDs and state surveillance, while still allowing ministers to modernise outdated, paper-heavy verification processes that are vulnerable to fraud.

The reversal adds to a growing list of policy retreats since Labour took office, including changes to business rates relief for pubs, a softening of inheritance tax reforms affecting farmers, and the dilution of employment law reforms.

Opposition figures seized on the latest shift as evidence of instability. Conservatives accused Starmer of abandoning a flagship policy at the first sign of resistance, while Liberal Democrats said the volume of U-turns was becoming a defining feature of the government.

For business, the decision removes the prospect of a new mandatory compliance burden for employers, at least in the short term. However, it also raises fresh questions about the government’s ability to deliver large-scale digital reform without further reversals.

Read more:
Starmer drops compulsory digital ID plan in 13th major U-turn

China has reported the largest trade surplus in global history, underlining the resilience of its export machine despite a year of disruption caused by Donald Trump’s tariffs and trade brinkmanship.

Official figures released in Beijing show China recorded a full-year trade surplus of $1.19 trillion (£890bn) in 2025, the first time the country’s surplus has exceeded the $1tn mark. The figure comfortably surpassed the previous record of $993bn set in 2024.

Monthly data highlights the scale of China’s export dominance. Export surpluses exceeded $100bn in seven separate months last year, suggesting that while trade with the United States weakened, Chinese exporters were able to redirect goods to other markets with remarkable speed.

Trade flows to South East Asia, Africa and Latin America rose sharply, offsetting the impact of tariffs imposed by Washington. Exports to Europe also held up better than many analysts expected, reinforcing Beijing’s long-standing argument that the US is now just one of many destinations for Chinese goods.

Wang Jun, deputy director of China’s customs authority, described the figures as “extraordinary and hard-won” given what he called “profound changes” in the global trade environment. He pointed to strong growth in exports of green technology, artificial intelligence-related products and robotics as key drivers.

The ballooning surplus also reflects weakness at home. China’s domestic economy continues to be weighed down by a prolonged property downturn and rising debt levels, leaving businesses cautious about investing and households reluctant to spend. Imports rose by just 0.5% over the year, limiting demand for foreign goods and widening the surplus further.

A weaker yuan, combined with strong manufacturing capacity and higher inflation in Western economies, has also made Chinese exports more competitive on price, particularly in emerging markets.

For policymakers in Beijing, the data offers reassurance that China’s export sector remains globally embedded even as relations with Washington remain strained. However, officials were careful to strike a note of caution. Wang warned that the external environment remains uncertain, with growing resistance from trading partners concerned about being flooded with low-priced Chinese goods.

Those concerns are already translating into political pressure. Several countries have raised alarms over domestic industries struggling to compete with Chinese imports, and further trade defences may follow.

The figures come after a turbulent year in global trade. In April last year, Trump announced sweeping tariffs on goods from more than 90 countries, with China facing some of the harshest measures. A brief escalation saw threats of triple-digit tariffs before tensions eased following a meeting between Trump and Xi Jinping in South Korea in October.

While the most extreme measures were paused, a range of tariffs remains in place, continuing to suppress Chinese exports to the US. Businesses on both sides are now bracing for further volatility as trade policy once again becomes a central tool of geopolitical strategy.

Read more:
China posts record trade surplus despite Trump tariffs

Donald Trump’s escalating confrontation with the US central bank has sent shockwaves through global markets, driving gold to a fresh all-time high as investors sought refuge from mounting political risk in the world’s largest economy.

Gold surged to around $4,600 an ounce on Monday, while silver moved close to record territory, as fears grew over political interference in the independence of the Federal Reserve. The US dollar weakened sharply, with the dollar index falling 0.32 per cent against a basket of major currencies.

The flight to safe-haven assets followed remarks by Jerome Powell, who said a criminal investigation into his conduct was part of an effort to intimidate the central bank and undermine its ability to set interest rates free from political pressure.

Despite the turmoil, Wall Street equities eked out modest gains. The S&P 500 rose 0.16 per cent, the Dow Jones Industrial Average added 0.17 per cent, and the Nasdaq climbed 0.26 per cent. Bond markets were more unsettled, with the yield on the benchmark 10-year US Treasury edging up to 4.18 per cent as investors questioned the long-term credibility of US monetary governance.

In the UK, the FTSE 100 finished slightly higher, while sterling strengthened to $1.34 against the dollar, reflecting the greenback’s broader weakness.

Market volatility increased sharply, with the VIX index recording its biggest rise since November, as investors absorbed the implications of an unprecedented standoff between the White House and the Fed.

Late on Sunday, Powell confirmed that the US Department of Justice had issued grand jury subpoenas linked to his testimony on a $2.5bn refurbishment of the Fed’s Washington headquarters. In a rare and direct public rebuke, he warned that the investigation raised fundamental questions about whether monetary policy would be shaped by economic evidence or political coercion.

In a joint statement, all living former Fed chairs, Alan Greenspan, Janet Yellen and Ben Bernanke, described the move as an “unprecedented attempt” to erode central bank independence, warning it resembled practices seen in emerging economies with weaker institutions.

Trump, who appointed Powell during his first term, denied direct involvement in the subpoena but renewed his criticism of the Fed chair’s leadership. He is expected to name a successor soon, with Kevin Hassett and Kevin Warsh widely seen as the leading contenders.

Economists warn the consequences could be profound. Analysts at Berenberg said that if political influence were to dictate monetary policy, the US could face a repeat of 1970s-style inflation, while ING and Nomura cautioned that continued pressure on the Fed would pose a sustained downside risk to the dollar.

For businesses and investors globally, the episode has revived a familiar lesson: when confidence in institutions wobbles, capital seeks safety. With US inflation still above target and political tensions intensifying, markets appear braced for further volatility in the months ahead.

Read more:
Gold hits record as investors seek shelter from Trump’s war on the Fed

The government has unveiled a long-awaited blueprint to revive Northern Powerhouse Rail (NPR), setting out a phased programme of rail investment it claims will transform connectivity across the north of England and unlock billions in economic growth.

The multibillion-pound scheme, first proposed more than a decade ago, is intended to deliver faster journeys, more frequent services and improved capacity between the North’s major cities through a mix of new rail lines, upgraded routes and modernised stations. Ministers say the project could add up to £40bn to the UK economy over time by improving labour mobility and stimulating private investment.

An initial £1.1bn has been allocated for design and preparation work, with construction expected to begin after 2030. The programme will be delivered in stages, with early upgrades focused on routes linking Leeds, York, Bradford and Sheffield, before progressing to a new Liverpool–Manchester line and longer-term improvements connecting Manchester with cities across Yorkshire.

Prime Minister Keir Starmer said the plans marked a break with years of unfulfilled promises. “The cycle of paying lip service to the potential of the North has to end,” he said. “This government is rolling up its sleeves to deliver real, lasting change.”

NPR will sit at the heart of a wider Northern Growth Strategy, due to be published in the spring, which aims to link transport investment with housing, skills and regional development. Ministers believe improved rail connectivity is critical to creating a single, more dynamic labour market across the North, closer in scale and opportunity to London and the South East.

Transport Secretary Heidi Alexander said the programme was designed to address decades of underinvestment. “This new era of investment will not just speed up journeys, it will mean new jobs and homes for people, making a real difference to millions of lives,” she said.

Early priorities include upgrades to key stations in Leeds, Sheffield and York, alongside renewed momentum behind a long-mooted new station in Bradford, which local leaders argue could dramatically widen access to jobs and training for younger workers. A new station at Rotherham Gateway is also planned, while the government confirmed it would pursue the business case for reopening the Leamside line in the North East.

However, while ministers have set a £45bn cap on central government funding, they have not committed to spending beyond 2029, leaving future phases dependent on detailed planning, public finances and potential contributions from local authorities. The Department for Transport said this cautious approach reflected lessons learned from the troubled HS2 programme, which has been plagued by delays, cost overruns and a significantly reduced scope.

Industry figures have broadly welcomed the renewed focus on the North, but warned that credibility will depend on delivery. Rob Morris, joint chief executive of Siemens Mobility UK & Ireland, said the plans “look very real” and could unlock productivity gains, but cautioned against a repeat of “stop-start” funding cycles seen under previous governments.

Business groups also stressed the importance of certainty. Henri Murison, chief executive of the Northern Powerhouse Partnership, said the proposals offered “a clear route to higher productivity growth”, adding that improved rail links would allow talent and businesses to operate across the region in ways that are currently impossible.

Opposition figures, however, accused ministers of kicking delivery into the long grass. The Conservatives said the lack of firm timelines and long-term funding risked turning NPR into another reworked promise rather than a transformative project.

For northern cities and investors alike, the next test will be whether the government can move from vision to execution — and finally deliver the rail connectivity that has been promised since the Northern Powerhouse was first conceived.

Read more:
Government revives Northern Powerhouse Rail with phased £45bn vision for the North

French football has used to snap back to order. Paris Saint-Germain imposes itself, everyone else improvises around the edges, and the title race becomes more a countdown than a debate.

At the halfway mark, the 2025-2026 season’s Ligue 1 is behaving differently. The battle is intense, the margins are thin, and everyone’s powers are being tested endlessly.

Lens are no longer the romantic subplot

After 17 matches, RC Lens sit top with 40 points, one ahead of PSG, and the numbers are as concrete as the atmosphere at Stade Bollaert-Delelis: 13 wins, 31 goals scored, 13 conceded. This is not a lucky streak built on a friendly fixture list. It is a first half defined by a hard defensive ceiling and an attack that keeps finding two-goal afternoons.

A big part of the story is structural. Lens appointed Pierre Sage to lead the 2025/26 campaign, a coach whose reputation was built on calming chaos and turning a season’s mood in one sharp month. Lens looks like a team that has accepted the pressure of being hunted and enjoys it. The league’s best title challenges always start with a simple idea: control your own box, then force everyone else to chase the game.

PSG’s margin for error has vanished

PSG are second with 39 points after 17 games, still posting elite numbers: 37 scored, 15 conceded, and a goal difference that usually screams “champions-elect.” The difference is that someone is matching the pace. Every draw suddenly feels expensive, every away trip carries consequences, and the cushion of inevitability has disappeared.

The club’s week-to-week reality still looks like PSG: depth, quality, and the ability to win games on a single wave of pressure. Their recent Trophée des Champions win over Marseille on 8 January 2026, settled on penalties after a 2–2 draw, was a reminder that they remain calm inside late-game chaos. Luis Enrique’s side can wobble inside a match and still find a way through.

Marseille, Lille, Lyon: the crowded second line

Third and fourth are tied on 32 points: Olympique de Marseille and Lille. Marseille’s numbers read like a contender’s: 36 goals scored, 17 conceded, and enough big-match personality to keep the season loud. Roberto De Zerbi is in his second season at the Vélodrome, and the football still carries his fingerprints: bravery in possession, restlessness in transitions, and occasional risk in the spaces it leaves.

Lille is level on points with Marseille, and that matters because it keeps the Champions League places crowded. Lyon (30 points) and Rennes (30) are close enough to turn one strong month into a top-four argument. Strasbourg (24) hovers as the kind of club that can decide the shape of the race by taking points off bigger sides, while Monaco’s mid-table position (23) reflects a first half that has been more uneven than their talent suggests.

And then, there’s pressure at the other end. Nantes, with its 14 points, is in the relegation playoff spot; Auxerre and Metz are in the automatic relegation places on 12 points. Everyone’s fighting for points, and nobody wants to give up a soft afternoon.

The names that keep popping up

The scoring charts emphasize why the challenge is tight for everyone. Marseille’s Mason Greenwood leads Ligue 1 scoring at the halfway point with 11 goals, a number that fits both the club’s attacking ambition and the league’s current volatility. Strasbourg’s Joaquín Panichelli has 10, Esteban Lepaul has 9 (across Angers/Rennes), and Lyon’s Pavel Šulc has 8. Lens does not rely on a single headline finisher, with Wesley Saïd and Odsonne Édouard both on 7.

PSG’s threat is broader. Bradley Barcola and João Neves are among several players contributing, and the assist numbers show how the machine moves: Vitinha sits in a four-way tie for the league lead on 6 assists alongside Pierre-Emerick Aubameyang, Adrien Thomasson, and Ludovic Ajorque, while Matthieu Udol follows on 5. These are the kinds of details that matter in January, because they hint at what is repeatable when legs get heavy and fixtures tighten.

Betting turns every match into a live argument

The modern Ligue 1 experience is built for the second screen. Fans watch a match, scroll clips, check shots and expected goals, and argue in real time about substitutions. In that same flow, regulated sports betting has become another layer of participation, where odds move with a red card or a run of corners.

On nights when the table feels one mistake away from reshuffling, a lot of supporters follow markets through apk melbet on their phones, treating the odds like another set of live statistics. The healthiest approach is discipline: set limits, avoid chasing losses, and remember that a bet is a choice, not a requirement of fandom. Used responsibly, betting can sharpen attention to details that casual viewing misses, such as matchups, form, and the small tactical shifts that decide tight games.

The run-in

The second half of the season will be defined by pressure games: Lens protecting a lead, PSG chasing with impatience, and Marseille and Lille trying to turn “close enough” into “right there.” The calendar becomes its own kind of opponent, because a league this tight punishes injuries and suspensions more than usual.

For fans who prefer a mobile-first routine, the option to download melbet (Arabic: تنزيل melbet) sits alongside highlights, team news, and live stats, keeping everything in one pocket when you are commuting or watching away from a television. The point is not to replace the match with numbers, but to let the numbers deepen the match and therefore to notice when a team stops pressing, when a full-back starts tucking in, and when the game’s temperature changes.

A league that finally feels impatient

Midway to the catharsis, Ligue 1’s drama looks not like a procession but like an argument that could last until spring. Lens has already earned its position at the top, PSG is close enough to pounce, and the chasing crowd is tight enough to change the situation in the blink of an eye.

The season’s first half was about proving that the battle is real; the second will be about surviving it. Titles are not won by being interesting; they are won by being stubborn. For once, multiple clubs look stubborn in the same season, and that is how a race becomes a story.

Read more:
Ligue 1 Halfway Review: Is the Title Race More Open Than Ever?

The debate over when to give a child their first mobile device is shifting. Parents are increasingly hesitant to hand over fully functional smartphones. The risks of unrestricted internet access are simply too high.

This is where the kids smart watch has emerged as a popular alternative.

It bridges the gap between connectivity and safety. Families can maintain communication lines without exposing young minds to social media algorithms. The device offers a controlled environment. It is purpose-built for security rather than entertainment while still sometimes including basic tools or games.

The Decline of the First Smartphone

Smartphones were once the default choice for keeping in touch. However, the modern parent is now more tech-savvy and risk-aware. They understand that a phone is a portal to the entire world. A kids smart watch acts as a filter.

It provides essential functions like voice calls and messaging. Yet, it can limit access to social media apps and web browsing that concern parents. This focused functionality is why the kids smart watch is gaining market share. It is a communication tool, not a distraction machine.

Understanding Location Technology

One of the primary drivers for this adoption is location tracking. A kids smart watch with gps offers real-time data within a guardian-controlled system. Parents need precision when checking on their children.

Standard devices can use a mix of cell towers, Wi-Fi, and GPS. A dedicated kids smart watch with gps often uses a hybrid positioning approach. It combines GPS, Wi-Fi, and LBS data. This can improve location availability indoors, though accuracy can vary by environment.

Precision in Urban Environments

City living creates signal interference. A high-quality kids smart watch with gps can reduce this with multi-source positioning. It does not just rely on satellites. It can scan local Wi-Fi hotspots to help estimate coordinates.

This technical redundancy is helpful. When a child is in a school building, a standard kids smart watch with gps might struggle. Some models switch signals automatically. This helps keep the kids smart watch with gps visible on the parent’s map.

Safety Features Beyond Tracking

The ecosystem of a kids smart watch extends into active protection. Geofencing is a common feature for the modern kids smart watch with gps. Parents can set digital boundaries for home and school.

Safe Zones: Alerts trigger when the kids smart watch leaves a designated area.
SOS Capabilities: A dedicated button on the kids smart watch initiates emergency protocols.
History Playback: Parents can review the route taken by the kids smart watch with gps.

If a child exits a safe zone, the kids smart watch with gps sends an immediate notification. This proactive alert system can feel more straightforward than relying on multiple phone apps.

Manufacturing Standards and R&D

Hardware integrity is crucial in this niche sector. Companies like LAGENIO present themselves as high-tech enterprises integrating R&D with strict production standards. By focusing on smart wear innovation and rigorous quality control, such manufacturers aim to ensure that the technology on a child’s wrist is both durable and dependable for daily use.

Reliability is non-negotiable for safety devices. The internal components of a kids smart watch must withstand active play. A poorly made kids smart watch will fail when needed most. Therefore, engineering standards in the kids smart watch industry are rising.

Managing Digital Health

Screen time is a major health metric. A kids smart watch is designed to be glanced at, not stared at. The interface of a kids smart watch encourages quick, functional checks. It promotes short, functional interactions.

Furthermore, a kids smart watch with gps often includes a pedometer. It can encourage physical activity rather than sedentary consumption. The kids smart watch becomes a fitness tracker. This aligns technology with a healthy lifestyle.

Classroom Compatibility

Teachers often ban smartphones. A kids smart watch avoids this conflict through specific software modes. The “Class Mode” on a kids smart watch with gps is a critical feature. It can restrict notifications and selected functions during school hours.

The device can function primarily as a standard digital clock. This allows the child to wear the kids smart watch with gps all day without disruption. Parents can schedule these times remotely. The kids smart watch respects the educational environment.

Remote Management

Control remains with the guardian. The kids smart watch is managed via a parent’s smartphone app. You decide who can call the kids smart watch. You decide when the kids smart watch with gps is active.

This remote tethering is common in the kids smart watch with gps category. It does not require the child’s input. If settings need changing on the kids smart watch, the parent handles it silently. This helps reduce the chance of a child altering the kids smart watch security settings.

Durability and Design Specs

Children are hard on electronics. A kids smart watch must be more rugged than an adult wearable. Water resistance is a common spec many parents look for on any kids smart watch with gps. It must survive hand washing and rain.

Battery life is another technical consideration. A kids smart watch with gps is regularly transmitting data. Efficient power management in the kids smart watch with gps is an engineering challenge. The best devices balance the kids smart watch with gps polling rate to save power.

Material Science

The strap of a kids smart watch uses soft materials designed for comfort (often silicone). This ensures comfort during long wear. The screen of a kids smart watch with gps often uses impact-resistant materials, depending on the model. This helps reduce shattering during playground activities.

Every element of a kids smart watch is chosen for resilience. A kids smart watch with gps cannot be fragile. The build quality of a kids smart watch with gps dictates its lifespan. Parents look for a kids smart watch that can survive a drop.

The Communication Paradigm

Voice messaging is the primary mode of contact. A kids smart watch simplifies communication into voice notes. Typing on a small screen is difficult, so the kids smart watch prioritizes audio. This makes the kids smart watch accessible to younger children.

Video calling is also common on a 4G kids smart watch with gps. Seeing the environment around the child can add context. If the kids smart watch with gps shows an unfamiliar background, parents can notice quickly. This visual link makes the kids smart watch with gps a powerful reassurance tool.

Technical Independence

A major advantage is that a kids smart watch with gps works independently. It does not need to be tethered to a phone. The kids smart watch has its own SIM card slot. This standalone nature is what defines a true kids smart watch.

It functions as a primary device. The kids smart watch with gps connects directly to cellular networks. This helps the kids smart watch with gps work in more places, subject to network coverage and plan. Relying only on Wi-Fi could limit a kids smart watch outdoors.

Making the Decision

Choosing a kids smart watch involves weighing features against battery life. The market for the kids smart watch is crowded. However, focusing on the kids smart watch with gps functionality filters out lower-tier toys.

Parents should prioritize the specific sensor accuracy of the kids smart watch with gps. The software ecosystem of the kids smart watch matters too. Ultimately, a kids smart watch with gps is an investment in safety. It is peace of mind that a standard kids smart watch without GPS cannot provide.

Read more:
Why a kids smart watch is becoming the preferred gadget for modern parenting

The automotive industry stands at the edge of a revolution, and it’s not just about the technology inside cars.

An automotive digital marketing strategy has become critically important for companies to survive in the market, because 95% of potential car buyers begin their research online. We’re living in a time when traditional sales methods (showrooms, printed catalogs, radio ads) simply don’t work as effectively anymore. Electrification, self-driving cars, and fierce competition have changed the game, while new tools like AI, AR, and hyper-personalization offer fresh opportunities. Old marketing approaches won’t cut it anymore.

The Automotive Buyer Has Changed — Marketing Must Change Too

This article examines exactly what every automotive company, dealer, or supplier needs — a digital marketing strategy for automotive industry that actually works. The problems companies face seem minor on the surface, but they’re deep at their core. Declining dealership sales, unmotivated website visitors, low web conversion rates, scattered audiences. But the real problem goes deeper — most companies don’t understand how to talk to today’s buyer. They don’t want to be “sold to” — they need the opportunity to research, compare, and convince themselves. And this is where smart digital marketing for automobile industry comes to the rescue.

Some companies already understand this necessity. Industry awareness is changing. For example, companies like BMW and Honda present their innovations through digital platforms, launching detailed webinars and interactive presentations. Other manufacturers invest in various digital solutions, relying on specialized partners. For instance, their automotive digital solutions enable personalization, automation, and customer behavior analysis at scale.

The Current Market Situation and Technological Shifts

We’re at a tipping point: EVs are now mainstream, with mass launches, cheaper batteries, and expanding charging infrastructure. Parallel to this, autonomous driving is developing — not as science fiction, but as reality. Amazon Zoox and Waymo are already testing commercial driverless taxi services in several U.S. cities. Honda has presented its platform for next-generation hybrids, which will launch in 2027 and promises both sporty dynamics and environmental friendliness.

Alongside this, another area is developing — connected vehicles. Cars that communicate with infrastructure, with other automobiles, with the road system. V2X (Vehicle-to-Everything) systems are already being tested on streets, allowing cars to exchange information about road conditions in real time. Perhaps the most exciting part is played by artificial intelligence. AI has already established itself everywhere — from vehicle development to its marketing.

Companies now compete for attention in a space flooded with content and ads. Old methods simply can’t withstand this pressure. 43% of dealers already offer a completely digital car buying process — this means a customer can choose a car, configure it, and purchase it without ever visiting the showroom. The hypothesis that cars must only be bought in person is dead. It fell along with several other assumptions that haunted the industry.

Artificial Intelligence as the Center of Digital Strategy

When people talk about AI in automotive marketing, they often mean some universal technology that solves everything. In reality, it’s more complex and nuanced. AI works on several fronts simultaneously, and each application solves a specific problem.

First is personalization. Traditional audience segmentation divided people into groups by demographics, location, and the type of car they drive. AI allows you to go much deeper. The system can analyze user behavior on your website, their choices, how long they look at a certain type of car, whether they indicate any specific option. Based on this data, the system generates personalized messages for each person individually. The Nissan Leaf already does this through its Carwings system — the car tracks your driving patterns and based on this, offers advice on improving efficiency or special offers for you.
Second is content generation. Generative AI, like ChatGPT or Claude, allows companies to create a large number of ad variations in seconds. Instead of creating one video or text, a company can generate five to ten variations with different tones, styles, and accents, and see which variant works better for a specific audience. One variant emphasizes environmental friendliness, another — sporty characteristics, a third — savings. The system monitors results and optimizes the campaign in real time.
Third is chatbots and assistants. A customer lands on your website at 2 AM when the sales department is asleep. They have questions about charging, the battery, leasing. Instead of leaving a request and waiting until morning, they should be able to talk with an AI assistant that responds instantly. This increases customer satisfaction and strengthens conversion chances.
Fourth is predictive analytics. AI looks at data from past campaigns, sees which ones worked and which didn’t, and predicts which strategy is most likely to work for launching a new vehicle. This isn’t mystery or magic — it’s statistics and mathematics, but on a scale that humans can’t process.

Video Content and Social Media as the Battleground

TikTok and YouTube Shorts drive hundreds of millions of views daily. Hyundai leveraged this trend for the IONIQ 5 campaign, turning TV ads into short-form videos and working with TikTokers to talk about the car and reach viral audiences.

But there’s no point in just throwing short videos everywhere. You need a strategy. TikTok is good for brand awareness, for going viral, for youth. YouTube — for detailed reviews, for long-form content, for people who’ve already decided and are seeking validation before purchase. Instagram Reels occupies some middle ground. Facebook is no longer a priority for youth, but for Boomers and Gen X representatives, it’s still worth something.

The problem is that most companies start with video without paying attention to data. They create a beautiful 30-second video about a new car, upload it everywhere, see 500 thousand views — and think it’s a success. Then they look at conversion and realize it’s 0.1%. This means the video attracted attention but didn’t convince.

What actually works is a combination. A short video to grab attention, then a link to longer-form content or to a digital configurator where the potential buyer can experiment with the car, choose colors, options, trim levels. Then — a personalized offer via email. Then — a reminder through social media. This is a funnel. And each step of this funnel is measured and optimized.

Augmented and Virtual Reality

Augmented reality hasn’t been new for a long time. 3D car configurators appeared 10-15 years ago. They looked cool, but they remained somewhat of a curiosity. Here’s the seat, here are the colors, do you want a panoramic roof? But they didn’t change the market.

Now everything is changing. Audi launched an AR app that lets you see how the car will look in your own driveway. Not some abstract image, but a realistic, scaled representation. You can walk around the car, look from different angles, peek inside. This changes everything. Previously, some fool could order a purple e-tron with a bright interior and regret the mistake the next day. Now they look in AR and understand that it’s terrible.

Virtual reality goes even further. You put on VR glasses, you sit in the car, you drive it in a simulated environment, you press buttons, you listen to the sound, you close its doors. This isn’t just marketing; it’s an emulation of the real experience. Some companies use this to train salespeople so they better understand the cars. Others use it as part of the showroom experience.

The problem is that it’s still expensive and technically complex. Not every dealer can afford a VR stand. But those who can get a competitive advantage. It attracts attention, creates impressions, provides a narrative.

Shifting Focus to Local SEO and Data

Most dealers and manufacturers have websites that look like relics from 2005. They’re located somewhere in the internet wilderness, impossible to find through Google, and haven’t changed in five years. This is a strategic mistake.

Local SEO is what makes a local company appear in search results when someone searches for “car dealership near me” or “buy electric vehicle [your city].” This requires some work — making sure your location is correct on Google Maps, that you have positive reviews, that your content is optimized for local searches.

Additionally, local content adaptation is needed. A person in Los Angeles will care about completely different things than a person in Boston. The Angeleno will worry about traffic congestion, parking, road quality. The Bostonian — about winter roads, weather conditions, service accessibility. This means ad choices, hero choices (people with local accents, familiar landscapes), even car choices for demonstration must be localized.

The Boundary Between Brands and Dealers

Major automotive brands struggle with a problem they didn’t think about before. Previously, when a person thought about a car, they thought about the brand. About the TV ad they saw. About the logo they liked. About reputation. BMW — that’s quality. Mercedes — that’s luxury. Volkswagen — that’s reliability.

Now a person goes to YouTube, types in the model they’re interested in, and watches reviews. They watch how it drives, how it sounds, how it looks outside and inside. They read comments — and dealer comments, their networks often talk about problems that don’t appear in official advertising. Then they go to the dealer’s website and see how many cars are in stock, what prices they’re asking, whether they offer test drives.

This means brands can no longer rely on monolithic advertising. They must build communities. They must tell true stories. They must listen to what their buyers say and respond to criticism. This isn’t just marketing; it’s culture.

Dealers must understand that they can no longer be simply passive car distributors. They must be authorities in their region. They must have a website that answers people’s questions. They must be visible on social media. They must actively engage potential buyers, not wait for them to come on their own.

Data as Your Most Valuable Asset

This sounds like a cliché, but it’s true. Data really is the center of any digital strategy. But not just accumulating data — understanding it. Which pages on your site convert best? Which ads pull the most clicks? What kind of people are you attracting? How many of them become customers? At what point in the funnel do they drop off?

The first step is data collection. It’s not complicated. Put Google Analytics on your site, connect Facebook Pixel, set up conversion tracking. Then collect data about your customers — their demographics, interests, behavior.

The second step is analysis. This is where most companies stop. They’re overwhelmed by numbers without understanding what they mean. Or they hire an analyst who goes away for a month with a report nobody cares about. Actually, useful analytics is that which leads to action. “90% of our budget goes to an audience that converts at 0.5%. Let’s redistribute it to one that converts at 2%.” This is actionable.

The third step is application. Based on data, you optimize your strategy. You close what doesn’t work and scale what works.

Conclusion: Time to Act

By 2026, the market situation is transparent. Those who understand automotive digital marketing strategy have an advantage. Those who don’t are losing. Margins in the automotive industry are shrinking, competition is intensifying, consumers are becoming more demanding.

The complexity of digital marketing strategy for the automotive industry is that it’s not just marketing. It’s a combination of technologies (AI, AR, VR), content marketing, analytics, psychology, and business strategy. It requires the right team, tools, culture, and patience. Results don’t come in a day. But if you do it right, they come steadily and continuously.

The stakes are high. But for those ready to do the work, the opportunities are limitless. This is no longer the future. This is today.

Read more:
How to Build a Successful Automotive Digital Marketing Strategy