When Maryam Simpson started creating homemade magazines as a kid on her family’s first computer, she didn’t know she was laying the foundation for a career in digital marketing.
But her love for design, storytelling, and tech never left. Today, she’s a seasoned Marketing Specialist based in Hoboken, New Jersey, helping brands grow with strategy, empathy, and data.
From launching rebrands to tripling client sales, Maryam’s work speaks for itself. But behind every campaign is a mindset focused on clarity and connection.
“Marketing is about empathy,” she says. “You have to understand people well enough to create something that moves them.”
Let’s take a look at how she got here—and how she’s changing the way marketing is done.
From Edison to Rutgers: Early Signs of a Storyteller
Maryam grew up in Edison, New Jersey, in a home that blended engineering logic and literary curiosity. Her dad was a civil engineer. Her mom, originally from Iran, was a high school English teacher. That mix sparked her interest in both structure and story.
At Edison High School, she joined the yearbook club, student council, and DECA. She won a regional marketing strategy competition in her senior year. But she was already experimenting with ideas before that—building digital collages, redesigning logos, and exploring how images and words connect.
That curiosity led her to Rutgers University – New Brunswick, where Maryam Simpson earned her B.S. in Marketing and Communications in 2014. During college, she interned at a boutique ad agency in Princeton and found her niche in digital.
“I liked how fast things moved,” she says. “And I loved how strategy and creativity could work together.”
First Jobs and Fast Growth
Maryam’s first professional role was as a Marketing Assistant at Garden State Financial Services. It was a mid-sized firm, but the experience was big. She created email campaigns, managed social media, and tracked analytics.
“It taught me how to balance daily work with long-term goals,” she says. “And how to communicate across teams.”
By 2017, she had moved on to BrightLeaf Media Group, a digital agency in Jersey City. There, she worked with clients in healthcare, retail, and tech. She didn’t just participate—she led.
One of her major wins was a rebrand for a regional hospital network. The project boosted online patient engagement by 43%. She also launched a social influencer campaign for a skincare brand, tripling monthly sales. Another standout was a content strategy overhaul that pushed SEO traffic up by 200%.
“Those were turning points,” she says. “I learned how to connect performance with purpose.”
Leading With Purpose at EverNova
In 2021, Maryam took on a hybrid role at EverNova, a sustainability-focused brand based in Hoboken. The job blends everything she’s passionate about: storytelling, analytics, product messaging, and values-driven marketing.
She works closely with product development teams to make sure what the company says matches what it does.
“People want authenticity,” she says. “If there’s a gap between what a brand promises and how it acts, they’ll see it. Fast.”
Her role is part strategy, part content, and part research. And it reflects her broader belief in marketing with meaning.
Skills That Make an Impact
Maryam’s toolbox is deep. She’s skilled in SEO, brand identity, social media strategy, content writing, and data analytics. She uses HubSpot, Salesforce, Google Ads, and design tools like Adobe Creative Suite and Canva Pro.
But what really sets her apart is how she uses those tools. It’s not just about driving clicks. It’s about building trust.
“It’s easy to make noise,” she says. “It’s harder to create something people actually care about.”
She also mentors younger professionals online, answering questions in LinkedIn groups and offering advice on marketing careers.
Recognition and Giving Back
Her work hasn’t gone unnoticed. In 2020, she was named one of NJ AdWeek’s “Top 30 Under 30 Marketers to Watch.” In 2021, she won Best Social Media Campaign at the New Jersey Marketing Excellence Awards. In 2023, she was a featured speaker at the Women in Digital Marketing Summit in Newark.
Outside of work, Maryam volunteers with Girls Who Code NJ and Habitat for Humanity Hudson County. She teaches digital skills, helps with community events, and supports local causes.
She also runs a travel blog called The Urban Lens, where she mixes her love for photography, cities, and nature. It’s a space where she writes about everything from café culture in Lisbon to hiking trails in upstate New York.
The Mindset That Drives It All
Maryam is the kind of marketer who listens first. She blends data with emotion. She builds with purpose and isn’t afraid to challenge the standard playbook.
She’s not chasing trends—she’s building stories that last.
“Marketing isn’t about selling,” she says. “It’s about connecting. That’s what sticks.”
In an industry full of noise, Maryam Simpson stands out for one simple reason: she knows how to make things clear.
Read more:
Maryam Simpson’s Clear Path to Creative Leadership
