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Inside the Mind of Dr. Phyllis Pobee: The Science Behind GeneLean360°
Business

Inside the Mind of Dr. Phyllis Pobee: The Science Behind GeneLean360°

by November 13, 2025

Dr. Phyllis Pobee, M.D., is a triple board-certified physician and the Founder & CEO of GeneLean360°, a science-based weight loss company helping women transform their health through genetics and cellular insight.

Based in Toronto, Canada, she is certified in Family Medicine, Aesthetic Medicine, and Obesity Medicine, and is the author of Lean Genes.

Her journey began not in a lab, but in her own life. After years of doing “everything right” and still struggling with her weight, Dr. Pobee turned to genetic testing to uncover the truth behind her body’s resistance. What she discovered changed everything — her unique biology held the key. By learning how her genes influenced her metabolism, she lost 100 pounds and kept it off.

That discovery became the foundation of GeneLean360°, a 4-month holistic weight loss programme designed for women over 30. It blends genetics, mindset, and lifestyle to achieve lasting results without extreme diets or deprivation.

Dr. Pobee leads her company with a mission to help women stop fighting their biology and start working with it. She believes in “science with soul” — combining data-driven precision with empathy and education. Through GeneLean360°, she’s redefining how women view weight loss: not as punishment, but as a path to understanding their own bodies.

Her vision is simple yet profound — a world where women live in harmony with their genetics, guided by knowledge, compassion, and self-trust

Q&A with GeneLean360° Founder and Physician Leader

How did your journey into medicine and genetics begin?

I’ve always loved science and understanding how the body works. But my real turning point came when I was struggling with my own weight. I was a practising doctor, doing everything “right” — eating well, exercising — yet nothing was changing. It was humbling. Eventually, I discovered that my genetics were influencing how my body responded to food and exercise. Once I understood that, everything clicked.

What inspired you to start GeneLean360°?

After losing 100 pounds by applying genetic insights to my own life, I realised other women needed the same understanding. I founded GeneLean360° to help women stop guessing and start using science to make real progress. Many of my clients are women over 30 who’ve tried every diet imaginable. They’re not lazy or unmotivated — they’ve simply been fighting against their own biology.

Can you explain how the GeneLean360° approach works?

It begins with cellular health. We start with a simple at-home urine test to measure inflammation and oxidative stress — two key indicators of how well your body is functioning. Then we meet one-to-one to interpret the results and identify what’s blocking fat loss. If appropriate, we recommend genetic testing to map out how your DNA affects metabolism, appetite, and hormones. From there, we design a precision plan tailored to your body.

You often say “science with soul.” What does that mean?

To me, it’s about balance. Science gives us the data — the what and why — but soul gives us compassion. My work is rooted in empathy because transformation is personal. We’re not just changing numbers on a scale; we’re helping women rebuild their relationship with themselves.

How do you see the weight loss industry changing?

The industry is shifting from one-size-fits-all diets to personalised wellness. People are tired of extremes. They want solutions that fit their biology and lifestyle. Genetics is the future because it explains why two people can do the same thing and get completely different results.

What challenges did you face in building a science-based wellness business?

Educating people was the biggest hurdle. We’ve been conditioned to think weight loss is about willpower. It’s not. It’s about biology. Helping women unlearn old diet myths and embrace a more informed, compassionate approach takes time — but it’s worth it.

What do you think sets GeneLean360° apart?

We combine advanced diagnostics with emotional awareness. Most programmes focus only on food or exercise. We go deeper, looking at cellular health, hormones, stress, and even mindset. I often tell clients, “If your cells are inflamed, you can’t burn fat efficiently.” That’s the level of precision we work at.

What kind of results do your clients experience?

They don’t just lose weight — they gain clarity. Many say it’s the first time they truly understand their bodies. They stop feeling guilty for what isn’t their fault. When you see that shift — from frustration to empowerment — that’s success.

What advice do you have for women beginning their health journey?

Start by listening to your body. Pay attention to how different foods, stress, and sleep affect you. Don’t chase perfection; chase understanding. The more you learn about your biology, the more sustainable your choices become.

Where do you see GeneLean360° heading in the next few years?

I want to see genetic-based wellness become mainstream. Imagine a world where your doctor doesn’t just ask what you eat, but how your DNA processes what you eat. That’s the future — health guided by genetic truth and personalised care.

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Inside the Mind of Dr. Phyllis Pobee: The Science Behind GeneLean360°

November 13, 2025
Smart glasses drive next wave of growth as wearables market shifts beyond the wrist
Business

Smart glasses drive next wave of growth as wearables market shifts beyond the wrist

by November 13, 2025

The global wearables market is entering a new era, with smart glasses emerging as the standout growth category as traditional wrist-worn devices reach a more mature phase.

According to Futuresource Consulting’s Global Wearables Market Outlook 2025, innovation is accelerating beyond the wrist, signalling a shift in how consumers interact with connected technologies.

While global shipments of wrist-worn devices are still expected to grow—rising 4.8% in 2025 to nearly 210 million units, with retail value up 5.2%—the real dynamism lies in the next generation of form factors.

“The story in 2025 is one of nuanced evolution, not frenetic explosion,” says Nikolaos Tzoumerkas, Lead Analyst at Futuresource. “Smartwatches and sports watches are still part of the equation, but smart glasses are redefining what a wearable can be.”

Futuresource predicts smart glasses will ship 2.6 million units in 2025, up from 1.6 million this year—making them one of the fastest-growing segments in consumer tech. Growth is being driven by leading brands such as Meta, whose partnerships with Ray-Ban and Oakley blend fashion credentials with next-generation functionality.

Modern smart glasses now integrate high-quality cameras, AI assistants, connectivity tools and hands-free interaction into lightweight frames designed to look like everyday eyewear. This shift—from gadget to fashion-forward accessory—is helping to normalise the technology among mainstream consumers.

“Fashion collaborations and ecosystem integrations have absolutely transformed public perception,” says Tzoumerkas. “Smart glasses are no longer seen as niche tech. They’re lifestyle products, and consumers want to be seen wearing them.”

Smartwatches continue to dominate the wearables market, accounting for 94 million units in 2024 and maintaining steady annual growth of around 8%. Apple remains the global leader with a 48% market share, boosted by strong demand for the Series 11 and Ultra 3, as well as new FDA-cleared health features, including hypertension detection.

Sports watches are undergoing their own evolution, powered by AI-driven adaptive coaching that uses biometric data to personalise training and recovery recommendations. While Chinese brands such as Huawei, Xiaomi and Amazfit continue expanding in developing markets, performance specialists Garmin, Suunto and Polar maintain their foothold in Western countries.

One of the biggest shifts highlighted in the report is the convergence of smartwatches, glasses and mobile devices into a seamlessly connected ecosystem. On-device AI is becoming central to the experience, improving speed, privacy and energy efficiency while enabling more meaningful real-time insights.

“Wearables are now the digital portal to a much larger connected environment,” says Tzoumerkas. “With smart glasses gaining ground and AI moving to the edge, the next wave of growth will be defined by connected intelligence, effortless integration and elegant design.”

As consumers increasingly expect devices to blend functionality, aesthetics and cross-platform compatibility, smart glasses look set to become a defining product category of the next decade—ushering in a new chapter for connected technology.

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Smart glasses drive next wave of growth as wearables market shifts beyond the wrist

November 13, 2025
Fitch cuts Aston Martin’s credit rating to ‘CCC+’ as tariffs deepen financial strain
Business

Fitch cuts Aston Martin’s credit rating to ‘CCC+’ as tariffs deepen financial strain

by November 13, 2025

Aston Martin has been pushed deeper into junk bond territory after Fitch Ratings downgraded the luxury carmaker’s credit score to ‘CCC+’, citing worsening cash flow, rising financial pressures and the impact of US tariffs on its largest market.

The rating, cut from ‘B-’, reflects what Fitch described as “deteriorating liquidity” following materially weaker and negative free cash flow in the first nine months of 2026. The agency now forecasts a £400 million free cash flow shortfall in 2025, considerably worse than previously expected, and predicts that cash flow will remain negative until at least 2028, even after planned reductions in capital and operating expenditure.

Fitch also warned that US policy uncertainty poses a significant challenge for the company. Despite Aston Martin enjoying a relative advantage over European rivals under the US–UK trade agreement, tariffs introduced earlier this year have dented consumer confidence in the brand’s most important market.

The carmaker introduced an additional 3% price increase—its second hike of the year—in an attempt to offset the tariff impact. While early pre-buying activity lifted sales in the first quarter, unit volumes in the Americas slipped slightly in Q2 and the decline intensified in Q3.

The downgrade follows Aston Martin’s profit warning last month, when the company directly blamed Donald Trump’s tariff regime for weaker performance and subsequently cut £300 million from its investment plans.

The latest assessment from Fitch compounds a challenging period for the company, which has faced repeated financial setbacks in recent years—despite high-profile fundraising rounds and a product overhaul intended to restore long-term profitability.

With liquidity under pressure, weakened demand in the US, and years of negative cash flow still forecast, the downgrade signals a deeper struggle for Aston Martin as it navigates a turbulent economic and political backdrop.

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Fitch cuts Aston Martin’s credit rating to ‘CCC+’ as tariffs deepen financial strain

November 13, 2025
Reeves set to curb cycle-to-work tax perks for high earners buying expensive bikes
Business

Reeves set to curb cycle-to-work tax perks for high earners buying expensive bikes

by November 13, 2025

Rachel Reeves is preparing to scale back the tax benefits available through the government’s popular cycle to work scheme, amid concern that high earners are exploiting the programme to buy luxury bicycles at the taxpayer’s expense.

According to a report in the Financial Times, the Chancellor is expected to introduce a cap on the value of bicycles that can be purchased using salary sacrifice arrangements. The move is likely to be announced in the forthcoming Budget later this month, as the Treasury looks for ways to tighten spending while still supporting greener travel choices.

A government figure told the newspaper that the scheme must refocus on its original purpose.

“Cycle to work should be about helping ordinary commuters switch to greener travel, not giving tax breaks to high earners buying £4,000 e-bikes for weekend rides in the Surrey Hills. Taxpayers shouldn’t be footing the bill for luxury leisure.”

Launched by Tony Blair’s government in 1999, the cycle to work scheme allows employees to purchase a bike and accessories via an interest-free loan from their employer, with monthly repayments taken from gross salary before income tax and national insurance are applied.

The cost to the Exchequer has risen sharply, from £55 million in 2019–20 to £130 million in 2024–25, prompting questions about whether the system still represents value for money.

The original £1,000 cap on purchases was removed six years ago after complaints that it excluded a wide range of modern commuter bikes, including e-bikes and cargo bikes. As a result, higher-rate taxpayers can now save up to 42% on the cost of a bike, and basic-rate taxpayers around 30%.

But the absence of a ceiling has led some high earners to buy bikes costing more than £10,000 through the scheme — a trend that ministers now want to address.

Retailers warn, however, that imposing a strict cap could undermine progress on sustainable travel. Will Pearson, co-owner of high-end retailer Pearson Cycles, told the FT that any limit must be set “sensibly” to avoid deterring commuters from choosing reliable, well-built bikes.

“The government should leave the scheme alone or ideally improve the incentives rather than restrict them,” he said. “Customers are far more likely to consistently use their bikes if they are of a certain quality, reliable and efficient. This often comes at a higher price tag.”

Environmental campaigners have also long argued that e-bikes — typically more expensive than standard bikes — are among the most effective tools for shifting commuters away from cars, particularly for longer or hillier journeys.

The Treasury has been approached for comment.

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Reeves set to curb cycle-to-work tax perks for high earners buying expensive bikes

November 13, 2025
Moving communities report urges government to back gyms and leisure centres ahead of autumn budget
Business

Moving communities report urges government to back gyms and leisure centres ahead of autumn budget

by November 13, 2025

A major new report from Sport England and 4Global has strengthened calls for the Government to increase support for gyms, swimming pools and public leisure centres in the forthcoming Autumn Budget, warning that the sector is delivering billions in social value despite operating under severe financial pressure.

The annual Moving Communities report highlights the critical role these facilities play in improving national health and wellbeing, with public leisure centres contributing an estimated £3.63 billion in social value between April 2024 and March 2025. This figure reflects both the personal wellbeing benefits experienced by users and significant savings to public services, particularly the NHS.

According to the report, no other part of the sport, recreation and physical activity sector delivers impact on this scale. Participation in gym activities rose 13% year on year, with notable increases among women, under-16s, over-65s, and people living in England’s most deprived communities.

Women now make up 53% of all users, and gym activity among female participants increased 12%. Among under-16s, participation surged 21%, while visits by over-65s rose 19%. Engagement in the most deprived areas grew 7%, with these communities now accounting for 16% of national visits.

These trends point to a sector helping to narrow some of England’s most persistent health inequalities. For many families, leisure centres remain the only accessible and affordable spaces for exercise, community activities and supervised swimming.

But ukactive said today’s findings also expose a troubling reality: many of these vital facilities are operating with fragile finances. Rising energy bills, higher staffing costs and ageing buildings have left half of all facilities running at break-even, placing services at risk just as demand accelerates.

In a statement responding to the report, ukactive said the message to Government is “unmistakeable”: “If you really want to address issues of economic growth and take pressure off the NHS, the physical activity sector needs to be one of your primary partners.”

The organisation warned that any regressive measures in the upcoming Budget could severely damage the sector’s ability to grow and serve communities, worsening health inequalities at a time when the country urgently needs to improve population health.

The report also details the measurable health benefits generated by increased physical activity: £51.4 million in cost savings from reduced depression and £10.7 million from reductions in back pain alone.

Gym, pool and leisure operators say these savings far outweigh the Government support required to keep facilities open and affordable. They argue that investing in public leisure would act as a direct lever for economic growth, NHS relief and improved workforce productivity.

With the Budget now weeks away, industry leaders are calling on ministers to back the sector rather than burden it with further financial strain. As ukactive put it: “Now is the time to fully support gyms, swimming pools and leisure centres to deliver the economic prosperity and health improvements this nation urgently requires.”

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Moving communities report urges government to back gyms and leisure centres ahead of autumn budget

November 13, 2025
UK exports to US fall to lowest level since 2022 as Trump tariffs hit British trade
Business

UK exports to US fall to lowest level since 2022 as Trump tariffs hit British trade

by November 13, 2025

UK exports to the United States have slumped to their lowest level in more than three years, as Donald Trump’s renewed tariff regime continues to weigh heavily on British trade.

New figures from the Office for National Statistics show that the value of UK exports to the US fell by £500 million in September, an 11.4% drop month on month, taking trade back to levels last seen in January 2022.

The ONS said exports have “remained relatively low since the introduction of tariffs in April”, when the Trump administration imposed a 10% baseline tariff on most UK goods. Although this is lower than the tariff rate applied to many other countries, it represents a significant step back from the tariff-free access British exporters previously enjoyed.

The decline has come despite the trade agreement struck between President Trump and Prime Minister Keir Starmer earlier this year, which removed US tariffs on the UK aerospace sector and lowered duties on car imports from 25% to 10%.

However, the easing has not been enough to offset the wider slowdown in demand. The ONS reported steep falls across key categories: chemical exports dropped by £300 million, while machinery and transport equipment exports fell by £100 million, partly driven by the cyber-attack at Jaguar Land Rover, which halted production for five weeks in September.

More broadly, UK trade weakened across global markets. Total goods exports fell by £1.7 billion, or 5.5%, in September, with declines recorded in both EU and non-EU markets.

The deterioration pushed the UK’s goods trade deficit wider still, increasing by £3 billion to £59.6 billion in the third quarter of the year.

The figures underline the pressures facing British exporters as the government prepares for a crucial Budget later this month. With global demand weakening, supply chain issues persisting, and tariffs squeezing competitiveness in the UK’s largest single-country export market, businesses will be looking closely for support measures to offset the mounting headwinds.

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UK exports to US fall to lowest level since 2022 as Trump tariffs hit British trade

November 13, 2025
UK growth slows to 0.1% as car production slump drags economy ahead of budget
Business

UK growth slows to 0.1% as car production slump drags economy ahead of budget

by November 13, 2025

UK economic growth slowed sharply in the third quarter, rising just 0.1% between July and September, as a steep fall in car production and subdued consumer spending weighed on activity ahead of the Chancellor’s Budget later this month.

The figure, published by the Office for National Statistics, came in below analysts’ expectations of 0.2% and marks a clear slowdown from the 0.3% growth recorded between April and June and the 0.7% expansion at the start of the year.

The ONS said the downturn was driven by a “marked” fall in car production, after a cyber-attack on Jaguar Land Rover forced the UK’s biggest carmaker to halt manufacturing for five weeks. The attack, which began on 31 August, led to a 28.6% collapse in car output in September and pushed overall production output down 2%.

Even excluding the disruption in the automotive sector, the wider economy showed signs of fragility. Growth in services and construction slowed compared with the previous quarter, with consumer spending remaining weak as households continue to grapple with high living costs and uncertainty ahead of the 26 November Budget.

Economists warned the softer-than-expected figures underline the challenges facing Chancellor Rachel Reeves, who has repeatedly put economic growth at the centre of her agenda but is widely expected to announce tax rises to plug a fiscal shortfall.

Some analysts now believe the weak GDP data increases the likelihood of an interest rate cut from the Bank of England as early as December. Rob Wood, chief UK economist at Pantheon Macroeconomics, said the numbers “all but seal a December rate cut”, especially when combined with the disappointing labour market figures published earlier this week.

For many businesses, the slowdown reflects the lingering impact of last year’s Budget, which raised employer National Insurance contributions and increased the national living wage.

Allan Jones, managing director of TC Morris, a pie manufacturer in Dudley employing around 50 people, said his operating costs had risen by £200,000 this year.

“I think there’s a level at which people are prepared to pay for a pork pie,” he said. “We’ve managed to pass on some increases, but we’ve had to absorb quite a bit. We need to see some easing in the Budget – lower taxes, lower energy costs, and more support for investment.”

Responding to the data, Reeves said the UK still had the fastest-growing economy in the G7 in the first half of the year, but acknowledged “there’s more to do to build an economy that works for working people”. She said her upcoming Budget would take “fair decisions” to cut waiting lists, reduce the national debt and lower living costs.

Shadow chancellor Mel Stride accused the government of losing authority, arguing that Sir Keir Starmer had “stripped the chancellor of responsibility for the Budget”.

Liz McKeown, ONS director of economic statistics, highlighted a “particularly marked fall” in car output due to the cyber incident and a decline in the volatile pharmaceuticals sector.

“Services were the main contributor to growth,” she said, “with business rental and leasing, live events and retail performing well, partly offset by falls in R&D and hair and beauty salons.”

Ruth Gregory, deputy chief UK economist at Capital Economics, said the outlook remained sluggish even without the disruption from JLR. “The economy is struggling to gain decent momentum,” she said. “With tax rises in the upcoming Budget likely to trim GDP by around 0.2% in 2026, there is little reason to think growth will accelerate much from here.”

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UK growth slows to 0.1% as car production slump drags economy ahead of budget

November 13, 2025
Beauty entrepreneurs Susie Ma and Jenna Meek to join Dragons’ Den as guest dragons in 2026
Business

Beauty entrepreneurs Susie Ma and Jenna Meek to join Dragons’ Den as guest dragons in 2026

by November 13, 2025

Two of the UK beauty industry’s most successful founders, Susie Ma of Tropic Skincare and Jenna Meek of Refy, are set to join the BBC’s Dragons’ Den as guest dragons in 2026.

The pair will sit alongside Peter Jones, Deborah Meaden, Touker Suleyman and Steven Bartlett, as well as fellow guest dragons Tinie Tempah and Gary Neville, in a line-up designed to bring a new generation of entrepreneurial voices into the Den.

Both Ma and Meek have built multimillion-pound brands from the ground up and will bring formidable experience to the reality investment show, which invites entrepreneurs to pitch their ideas in the hope of securing financial backing.

Beauty founders are no strangers to the Den, with brands including Pavan Beauty, Hello Klean, UpCircle and Faace all stepping into the lift in previous series. But the addition of two industry leaders marks a significant moment for the UK’s fast-growing beauty and skincare sector.

Jenna Meek, who co-founded Refy with influencer Jess Hunt in 2020, has overseen one of British beauty’s biggest social-first growth stories. Refy now boasts close to one million Instagram followers and retail partnerships with Selfridges, Sephora and Space NK. Before Refy, Meek founded the festival-inspired beauty brand Shrine, known for its glitter and face jewels.

She described joining the programme as a personal milestone: “I am so excited to be joining Dragons’ Den. This has been a lifelong goal of mine. I grew up watching it with my dad, and it inspired me to become an entrepreneur. It’s such an empowering environment, and it’s incredible to sit alongside the dragons – especially Deborah, who inspired me from such a young age.”

Susie Ma, founder and CEO of Tropic Skincare, brings an equally compelling story. She turned a £200 loan from her mother into a stall in Greenwich Market at 15, eventually building it into a £68 million-a-year natural skincare empire headquartered in Croydon.

Her big break came after appearing on The Apprentice in 2011, where she secured investment from Lord Alan Sugar. She later bought out Sugar to become the company’s sole owner.

Ma has also become known for her philanthropic leadership, committing 10% of Tropic’s profits to charity. The business has funded the construction of four schools in remote regions with United World Schools, planted more than 7,000 trees in the Tropic Forest, and supports reef conservation efforts in Australia.

On joining the Den, she said: “It is an absolute honour to join as a guest dragon. I started Tropic Skincare from a market stall at 15, so I know the grit, vision and belief it takes to turn an idea into something extraordinary. I’m here to back the bold – the next generation of changemakers building businesses with purpose. Sitting in that iconic chair is a pinch-me moment.”

The BBC hopes that bringing in founders who have built modern, socially conscious brands will resonate with a new wave of entrepreneurs. Their arrival also underscores the booming influence of the UK beauty industry, which now produces some of the country’s most dynamic start-up success stories.

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Beauty entrepreneurs Susie Ma and Jenna Meek to join Dragons’ Den as guest dragons in 2026

November 13, 2025
How cross-border comparison platforms are quietly influencing UK consumer expectations
Business

How cross-border comparison platforms are quietly influencing UK consumer expectations

by November 13, 2025

Cross-border comparison platforms are quietly transforming what it means to be an informed shopper. In recent years, more than half of UK consumers have purchased at least once from an overseas online store.

This growing exposure to foreign pricing, product range and service standards is subtly rewriting what people expect when buying locally. You now have instant access to global benchmarks, sometimes without even realising it.
The simplicity of comparing multiple international sites in one place has normalised the idea that every transaction should be transparent, fast and competitively priced. The result is that British shoppers, once content with familiar high-street names, are beginning to demand the same level of choice and speed they experience from abroad. And today, this shift is happening quietly in your browser tabs.

Raising the bar on service, delivery and transparency

When browsing international comparison sites, you encounter a level of sophistication that goes beyond basic price hunting. Studies from 2024 show that UK consumers who buy cross-border now value delivery speed, brand trust and low friction almost as much as the cost itself. These platforms highlight global businesses offering real-time tracking, upfront tax and duty calculations and payment methods that make checkout effortless.

Once you’ve seen how seamless these processes can be, it’s difficult to return to clunky domestic checkouts or unclear delivery information. UK retailers feel that pressure, even if they never intended to compete internationally. The visibility of superior global models, placed side by side with local ones, makes expectations rise. Today, transparent pricing, faster fulfilment and easy returns have moved from being international perks to UK consumer rights in your mind.

The impact on niche sectors and emergent platforms

In more specialised online sectors, the influence of these comparison platforms is even more visible. For instance, in the Finnish gaming market, a concept called pikakasino has become a favourite model for simplicity and speed. A pikakasino is simply a fast casino where you skip the usual signup mess and dive straight into playing, using your bank credentials to log in. The name says it all: “pika” means quick and that’s exactly what Finnish players love: no accounts, no forms, just pure gameplay.

When you see such innovations featured on international comparison platforms, it highlights what other markets are getting right. This exposure influences expectations even outside gaming. You begin to wonder why similar convenience can’t exist when booking a flight, buying clothing or ordering groceries online. The frictionless experiences pioneered elsewhere become the benchmark you subconsciously apply everywhere.

Challenges for UK businesses adapting to elevated expectations

For UK businesses, this rise in consumer standards presents both opportunity and strain. The ability to compare offers globally has turned every product page into a form of competition. UK shoppers may see an international retailer providing free global shipping, instant returns and automated tax transparency and expect the same from domestic sellers. Yet, for many businesses, cross-border compliance (covering duties, tariffs and shipping complexity) remains an ongoing challenge.

Over 80% of UK firms trading internationally cite these administrative hurdles as barriers to competitiveness. That tension filters into how UK consumers perceive value. You may not care that a local retailer is wrestling with customs documentation; what matters to you is that the checkout looks slower and the delivery time longer. To bridge the gap, UK companies are investing heavily in better logistics, smarter payment systems and clearer digital communication. The goal is to keep pace with the global standard you’ve come to expect, even if that standard was set thousands of miles away.

Future directions: what you will expect next

The coming years will extend these trends further. Mobile behaviour is already leading the way, where almost seven in ten UK cross-border purchases now happen on a smartphone. You’re used to making decisions in seconds, often while comparing multiple offers simultaneously. That expectation translates directly into domestic habits, where websites that aren’t fast, responsive or mobile-optimised feel outdated.

Sustainability is another growing influence, with UK consumers making international purchases now more likely to check ethical sourcing, environmental impact and packaging waste before checking out. Comparison platforms highlight these factors clearly, setting new norms for what responsible shopping looks like. You may not consciously notice it, but exposure to these details abroad raises your environmental expectations at home. Over time, convenience, speed and ethics are merging into a single set of standards that defines what modern consumers expect, wherever they are shopping.

A quiet revolution in consumer psychology

What’s unfolding is a subtle shift in consumer psychology: every time you browse an international comparison site, your perception of what counts as “normal” changes slightly. That redefinition spreads across categories: from groceries to electronics, from travel to entertainment.

UK consumers are growing less tolerant of friction, unclear returns policies or hidden fees, because they’ve seen how seamless things can be elsewhere. For businesses, this shift demands a deeper commitment to innovation and customer experience, not simply price adjustment. For you, it means benefiting from a market that must keep improving to meet your rising expectations. Ultimately, the quiet power of comparison platforms lies in how they make better service feel like common sense.

Key Takeaways

Ahead of 2030, cross-border comparison platforms are embedding their influence, click by click, in a context where the UK shopper of 2025 is more globally aware, more price-savvy and far less forgiving of poor digital design or slow delivery. Each comparison, each checkout and each interaction with a global alternative leaves a small imprint on what feels acceptable.

You might think you’re just browsing, but you’re part of a much wider recalibration of retail standards. The platforms that once helped you find a bargain are now setting the tone for the entire consumer experience. Quietly but surely, they’re redefining what you expect every time you shop.

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How cross-border comparison platforms are quietly influencing UK consumer expectations

November 13, 2025
Market Volatility: Here Are 10 Ways to Profit
Business

Market Volatility: Here Are 10 Ways to Profit

by November 13, 2025

Market volatility often strikes fear into the hearts of many investors. When prices swing wildly, headlines scream about crashes, corrections, and chaos.

Yet, for the prepared and informed investor, volatility isn’t just turbulence—it’s opportunity. The key lies in knowing how to navigate these shifts strategically. Here are 10 ways you can profit from market volatility instead of fearing it.

Buy Quality Stocks at a Discount

Volatile markets often create temporary price distortions. Strong, profitable companies can see their shares drop simply because investors panic. This gives long-term investors a chance to buy quality at a discount.
Focus on companies with solid balance sheets, low debt, and consistent earnings. Think of volatility as a seasonal sale—if you believe in a company’s long-term potential, buying during downturns can yield exceptional returns when stability returns.

Trade Volatility Itself

For more active traders, volatility isn’t just a condition—it’s an asset. There are instruments like the VIX (Volatility Index) and VIX futures that allow traders to speculate directly on volatility.
When markets grow uncertain, the VIX tends to spike. Savvy traders who anticipate this can profit by holding long volatility positions or by trading exchange-traded products (ETPs) linked to volatility. However, these instruments are complex and often short-term, so they’re best for experienced investors.

Use Options Strategically

Options thrive in volatile markets to understand how to invest in stocks. Higher volatility increases option premiums, creating opportunities for both buyers and sellers.
If you expect big moves, buying calls or puts can provide leveraged exposure with limited risk. Conversely, if you expect prices to stabilize, selling options—such as covered calls or cash-secured puts—can generate income from inflated premiums.
Options trading requires knowledge and discipline, but when used properly, it can turn volatility into a consistent profit source.

Dollar-Cost Averaging (DCA)

One of the simplest yet most powerful strategies during volatility is dollar-cost averaging—investing a fixed amount at regular intervals, regardless of market conditions.
When prices drop, you buy more shares; when prices rise, you buy fewer. Over time, this smooths out your purchase price and reduces the emotional burden of timing the market. DCA is ideal for long-term investors in mutual funds, ETFs, or retirement accounts.

Diversify Across Asset Classes

Diversification is an investor’s best defense—and offense—against volatility. When equities swing, other assets like bonds, commodities, or real estate may move differently.
Adding uncorrelated assets such as gold, Treasury bonds, or defensive sectors (like utilities and healthcare) can stabilize returns. A well-diversified portfolio not only reduces downside risk but also positions you to capture gains from various market segments moving independently.

Short-Selling or Inverse ETFs

If you believe the market or a specific sector is due for a fall, short-selling allows you to profit from declining prices. However, short-selling requires borrowing shares, and potential losses are theoretically unlimited.
For most investors, inverse ETFs offer a safer alternative. These funds rise when their underlying index falls, letting you hedge your portfolio or speculate on downturns without the complexities of shorting individual stocks.

Invest in Defensive Stocks

During turbulent times, not all sectors are hit equally. Companies providing essential goods and services—like consumer staples, healthcare, and utilities—tend to perform better because demand for their products remains stable.
By rotating part of your portfolio into these defensive stocks, you can reduce volatility exposure while still staying invested. Many of these companies also pay consistent dividends, offering income even when capital gains are uncertain.

Capitalize on Dividends and Yield Opportunities

Volatile markets often push investors toward income-producing assets. Dividend-paying stocks, REITs (Real Estate Investment Trusts), and bond funds can provide steady cash flow even as prices fluctuate.
When stock prices fall, dividend yields rise, creating opportunities to lock in attractive income streams. Focusing on companies with a history of increasing dividends—known as Dividend Aristocrats—can help you combine growth with stability.

Stay Liquid and Be Patient

Cash is often overlooked as an investment tool, but in volatile markets, liquidity is power. Holding cash reserves allows you to act quickly when opportunities arise—such as buying undervalued assets or rebalancing during market dips.
The ability to deploy cash strategically, rather than being forced to sell at a loss, can make the difference between surviving volatility and profiting from it. Patience, in this context, becomes a competitive advantage.

Use Technical Analysis to Identify Entry and Exit Points

In fast-moving markets, timing matters. Technical analysis—studying price charts, trends, and volume—can help traders identify when to enter or exit positions.
During volatility, momentum indicators like the Relative Strength Index (RSI) or Moving Averages can signal oversold or overbought conditions. While technical tools aren’t foolproof, combining them with fundamental insight helps traders make more informed decisions.

Turning Fear Into Profit

Market volatility can feel uncomfortable, but it’s also what keeps markets dynamic and full of opportunities. The greatest investors—from Warren Buffett to George Soros—have all profited during turbulent times not by avoiding risk, but by understanding and managing it.

The key is preparation. Diversify, manage risk, stay informed, and keep emotions in check. Panic selling and chasing trends are common mistakes that destroy wealth. Instead, develop a strategy that fits your goals and risk tolerance.

Volatility is a constant in modern markets—fueled by geopolitics, interest rates, technology shifts, and investor psychology. You can’t control it, but you can control your response. Whether you’re a long-term investor buying discounted assets or an active trader capitalizing on price swings, there’s always a way to turn volatility into profit.

In the end, volatility rewards the disciplined, punishes the impulsive, and favors those who see beyond the noise. If you can stay calm when others panic, volatility becomes not a threat—but your greatest ally.

Read more:
Market Volatility: Here Are 10 Ways to Profit

November 13, 2025
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