Britain’s best-loved purveyor of sausage rolls is finally packing its bags for the Costas.
Greggs, the Newcastle-headquartered bakery giant, has confirmed it will open its first shop outside the United Kingdom at Tenerife South Airport within the coming weeks, a landmark moment for a business that has spent more than eight decades feeding the British high street.
The announcement, which is likely to delight sun-seeking holidaymakers in equal measure to City analysts watching for signs of fresh growth, came alongside a trading update in which the FTSE 250 group struck a cautiously optimistic tone for the remainder of the year despite what it described as a “challenging market”.
Greggs told investors it expects “to deliver good first half profit progress” and reiterated its full-year outlook. Management indicated that pre-tax profits for the year are likely to be broadly flat against last year, with any uplift “contingent on a recovery in the consumer backdrop”. Analyst consensus pencils in sales of £2.29bn and pre-tax profit of £172.1m for the full year.
Like-for-like sales at company-managed shops rose 2.5 per cent in the first 19 weeks of the year, slightly below the 2.9 per cent recorded over the first 20 weeks of 2025. Total sales, however, advanced a healthier 7.5 per cent to £800m, buoyed by the continued rollout of new outlets. Encouragingly, the pace of growth has picked up in the most recent ten weeks of trading, with like-for-like sales accelerating to 3.3 per cent.
“We have made encouraging profit progress in the year to date, partly reflecting a weak comparator period but also good operational cost control,” the company said.
Greggs added 41 shops to its estate during the period, 17 of them franchised, and shuttered 21, taking its national footprint to 2,759 outlets. Management is targeting 120 net new openings over the current financial year and has set its sights on growing the chain beyond 3,000 sites in the long term.
Yet the move overseas has not silenced the sceptics. The slowdown in like-for-like growth has reignited debate over whether the Geordie giant is nearing saturation point on the British high street. Shares have shed close to a fifth of their value over the past twelve months, and Greggs remains one of the most heavily shorted stocks on the London market, with an estimated £150m wagered on further declines.
For now, though, attention turns to the Canary Islands, where pasties and steak bakes will soon take their place alongside tapas and tortilla. Whether the format travels, and whether franchising overseas proves a more capital-light route to international growth than building out a directly managed estate, will be the question keeping investors guessing through the summer.
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Greggs takes the sausage roll abroad with Tenerife debut