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Labour urged to reconsider scrapping youth minimum wage rates as ‘Neet’ numbers near 1 million
Business

Labour urged to reconsider scrapping youth minimum wage rates as ‘Neet’ numbers near 1 million

by October 21, 2025

Labour is facing calls to rethink its manifesto pledge to abolish lower minimum wage rates for young workers amid warnings that nearly one million 16- to 24-year-olds are now out of education, employment or training.

A new report from the Resolution Foundation shows that the number of so-called “Neets” has surged by 195,000 in the past two years, reaching 940,000 — the highest level in more than a decade and on track to exceed 1 million for the first time since 2012.

The thinktank argues that scrapping youth minimum wage tiers could risk “pricing out” young people from entry-level roles at a time when employers are already scaling back hiring due to rising labour costs.

Labour’s election manifesto committed to ending what it described as “discriminatory” lower pay bands for workers under 21. The process began in April when Chancellor Rachel Reeves implemented a 16.3% rise in the minimum wage for 18- to 20-year-olds, lifting it to £10 an hour — well above the 6.7% increase for workers aged 21 and over, now paid £12.21.

However, the Resolution Foundation warns further convergence could push businesses to reduce hiring or prefer older candidates with more experience, particularly during economic uncertainty.

“Any increases in the rates would need to be especially cautiously considered in the current economic environment to prevent young people from being priced out of entry into the labour market,” the report said.

The report also highlights a shift in the reasons young people are becoming Neet. Ill health and disability have become increasingly prominent factors, with over 25% of young Neets now inactive due to sickness — more than double the rate in 2005.

Once driven largely by caring responsibilities, particularly among young women, unemployment is now the leading cause of young people disengaging from work or study across both genders.

Business groups have cautioned that recent policy changes have increased hiring costs, citing Reeves’s £25bn increase in employer National Insurance contributions in last year’s Autumn Budget, rising minimum wages and expanded employment protections.

They argue that further mandated wage increases for young workers could reduce apprenticeship and trainee opportunities at a time when employers are becoming more selective.

In response to growing alarm over the labour market fallout, Reeves recently announced a new “youth guarantee” at the Labour Party Conference in Liverpool, promising every young person access to education, skills training or employment support.

The government is also piloting “trailblazer” employment schemes in eight English mayoral regions to better connect young people to work and training.

Louise Murphy, senior economist at the Resolution Foundation, said stronger interventions were urgently required:

“Otherwise, we risk a cohort of young people slipping through the cracks into a lifetime of lower living standards.”

A government spokesperson defended its policy direction, stating: “By strengthening the national living and minimum wage for 3 million workers across all age bands, we aim to support business growth through reduced staff turnover and higher productivity.”

With youth disengagement climbing and employers warning of cost pressures, Labour faces a policy crossroads: proceed with full wage equalisation, risking job losses — or reassess its approach to ensure wage growth is matched by expanded entry-level opportunities.

The balance it strikes could shape the youth labour market for a generation.

Read more:
Labour urged to reconsider scrapping youth minimum wage rates as ‘Neet’ numbers near 1 million

October 21, 2025
Reeves to announce £6bn ‘blitz on business bureaucracy’ ahead of tax-heavy Budget
Business

Reeves to announce £6bn ‘blitz on business bureaucracy’ ahead of tax-heavy Budget

by October 21, 2025

Chancellor Rachel Reeves is preparing to unveil a major “blitz on business bureaucracy” that the Treasury claims will save companies up to £6bn a year, as Labour seeks to reassure businesses ahead of a potentially tax-raising Budget next month.

Addressing more than 350 executives, regional mayors and global investors at the government’s first regional investment summit in Birmingham, Reeves will announce plans to cut “pointless admin” and remove regulatory burdens on SMEs as part of a wider productivity agenda.

One of the flagship measures includes scrapping the requirement for directors of small businesses to file directors’ reports with Companies House — a change expected to benefit more than 100,000 firms including microbreweries, independent retailers and hospitality operators.

The move is part of a wider effort by Labour to signal it is “actively listening” to business concerns as boardrooms brace for potential tax rises targeting wealth and corporate profits in the 26 November Budget.

Last week, Reeves told The Guardian recently that any new tax measures would fall on those with the “broadest shoulders”. With the Office for Budget Responsibility (OBR) reportedly poised to downgrade productivity forecasts and factor in rising borrowing costs, the Chancellor is expected to pair tax hikes with public spending restraint to meet Labour’s fiscal rules.

Amid mounting concern over economic stagnation, the Treasury is pitching its deregulation drive as a productivity enabler that will improve efficiency and free up time for investment and growth.

“Cutting administrative burdens allows small businesses to spend less time on paperwork and more time growing, hiring and innovating,” a Treasury spokesperson said.

The Edgbaston event will also be used to showcase private sector investment, with ministers set to announce up to £10bn in fresh commitments — though the majority comes from a previously confirmed £6.5bn pledge by US-based real estate group Welltower to expand care home capacity in the UK following its acquisition of Care UK.

Organizations expected to attend include AustralianSuper, HSBC and private equity firm KKR, with Labour positioning the summit as evidence of investor confidence under its leadership.

Reeves will tell delegates: “Our mission is clear: to create the right environment for investment through regulatory reform, crowd in capital through public institutions, and support innovation and growth throughout the UK.”

The Treasury also confirmed that Labour will inject “millions more” into regional growth initiatives to support levelling-up style projects and attract further private capital.

While business groups are likely to welcome moves to simplify reporting obligations, there is growing anxiety that Labour’s fiscal squeeze will ultimately drive up employer costs.

With concerns over competitiveness, taxation and regulatory certainty at the forefront, Reeves’s ability to balance “pro-enterprise” messaging with fiscal tightening will be tested in the coming weeks.

Speaking about the announcement, Scott Gallacher, Director at Leicester-based Rowley Turton, said there are many “outdated” regulations.

He continued: “Slashing red tape and delivering efficiency savings is the standard promise of every political party, regardless of colour – but it’s rarely delivered. Much of what’s called ‘red tape’ actually exists for public safety, and I suspect ministers often find the Sir Humphreys of Whitehall blocking reforms on what could be unnecessary red tape for fear of future scandals that those same rules were designed to prevent.

“One area that genuinely could be reviewed, yet is always missed, is the outdated regulations. These were introduced in the 1990s over concerns that office workers staring at computer monitors for long periods might damage their eyesight – a fear that was, as far as I know, completely unfounded.

“Today, virtually everyone uses screens – laptops, tablets, or phones – throughout their day, both at work and at home. The idea of paid eye tests for any employees who look at screens as part of their work is now entirely redundant and yet another unnecessary burden on business.”

Read more:
Reeves to announce £6bn ‘blitz on business bureaucracy’ ahead of tax-heavy Budget

October 21, 2025
Welsh steel firm wins £1.1m Ukraine bridge contract to support post-war reconstruction
Business

Welsh steel firm wins £1.1m Ukraine bridge contract to support post-war reconstruction

by October 21, 2025

A Welsh steel engineering company has secured a £1.1 million international contract to support Ukraine’s post-war reconstruction, providing a significant boost to the UK’s export manufacturing sector.

Pontypool-based Pro Steel Engineering has been awarded the deal by construction giant ONUR Group to manufacture 200 tonnes of steel girders for a bridge near Kyiv that was destroyed during the war with Russia. Production will take place in South Wales, with the girders set to be transported to Ukraine for installation in the new year.

The contract follows a 2.5-year competitive tender process and marks the company’s first major project backed by UK Export Finance (UKEF). It is expected to create two new jobs and reinforces the firm’s reputation for meeting complex international engineering standards, including stringent Ukrainian welding requirements.

Richard Selby, (pictured above with Carmel Gahan of the Business Wales Accelerated Growth Programme) Managing Director at Pro Steel Engineering, said the project carries major emotional and strategic significance: “Winning this contract is a source of immense pride for our entire team. To know that our work will contribute to rebuilding critical infrastructure in Ukraine and help communities reconnect is deeply meaningful to all of us.”

He praised the support offered by the Business Wales Accelerated Growth Programme (AGP), which has helped the business expand since its founding in 2012. The company currently employs 35 staff and generates annual revenues of around £17 million.

Lucy Jones, Operations Manager for the AGP, said the deal demonstrated the competitiveness of Welsh engineering on the world stage.

“Pro Steel’s success highlights the strength and innovation of Welsh manufacturing. Their ability to meet demanding international standards and secure this contract through UK Export Finance shows the calibre of businesses we have here in Wales.”

The project is symbolic of the UK’s wider commitment to supporting Ukraine’s rebuilding efforts, as British firms increasingly engage in post-conflict reconstruction work across transport, infrastructure and energy networks.

For Pro Steel, the contract signals a new phase of international growth, leveraging specialist skills in heavy structural steelwork for bridges, stadia and industrial projects.

The bridge project, once completed, will help restore vital transport links for Ukrainian communities and serve as a high-profile case study for Welsh and UK manufacturing expertise in global infrastructure rebuilding.

With work beginning immediately and deliveries planned in early 2026, the deal underlines how regional UK engineering firms are contributing to both humanitarian recovery and industrial competitiveness overseas.

Read more:
Welsh steel firm wins £1.1m Ukraine bridge contract to support post-war reconstruction

October 21, 2025
Top 1% of UK taxpayers now contribute a third of income and capital gains tax
Business

Top 1% of UK taxpayers now contribute a third of income and capital gains tax

by October 21, 2025

The top 1% of UK taxpayers contributed a third of all income tax and capital gains tax (CGT) collected in the last financial year, according to new HMRC data that highlights the growing reliance on a small pool of high earners to support the public finances.

A Freedom of Information (FOI) request by investment service Wealth Club found that the top 500,000 taxpayers paid £93.8 billion in 2023/24, accounting for 33% of total income and CGT receipts. The top 100,000 earners alone contributed nearly £55 billion – almost one in every five pounds collected.

Wealth Club said the findings underline the fiscal risk of deterring high net worth individuals (HNWIs) from living and investing in the UK.

“A very small group of individuals is responsible for a disproportionately large share of the nation’s tax revenue,” said Alex Davies, founder and chief executive. “Rather than penalising success, we should be creating a stable and attractive environment where entrepreneurs and wealth generators choose to remain, invest and contribute to the nation’s long-term success.”

The figures come amid concern that the abolition of the non-domicile scheme in April is accelerating the departure of globally mobile wealthy individuals. The previous regime allowed foreigners who considered their permanent home to be abroad to pay a fixed annual fee starting at £30,000 while protecting overseas income from UK taxation.

Under the new rules, those resident in the UK for four years or more must pay income and capital gains taxes on global earnings, with inheritance tax also applicable on overseas assets over time.

Marc Acheson, global wealth specialist at Utmost Wealth Solutions, said: “Some argue that raising further taxes on the wealthy is an easy fiscal fix, but this overlooks how internationally mobile this group is. Behavioural changes following tax reforms can materially reduce revenue rather than increase it.”

He added that jurisdictions such as Italy, Switzerland and Portugal are “competing aggressively” to attract departing non-doms and HNWIs.

“You can’t milk a cow that’s already left the barn”

Private client lawyers echoed the warning. Ceri Vokes, head of private client and tax for Withers Europe, said many wealthy individuals, particularly business owners, had already relocated following the non-dom abolition, higher CGT rates and upcoming inheritance tax changes.

“The wealthy already shoulder a disproportionate share of the tax burden in the UK. By driving them away, you don’t just lose taxpayers; you lose the jobs, investments and opportunities they create,” she said. “You can’t milk a cow that’s already left the barn — yet that’s exactly what overtaxing the wealthy seeks to do.”

Responding to the FOI findings, a Treasury spokesperson said: “The UK’s tax system is progressive, meaning those with higher incomes contribute more, helping to support vital public services.”

However, with the top 1% now contributing a third of total income-related taxes, economists warn that the government faces a delicate balancing act between protecting revenues and preserving the UK’s international appeal to high earners, entrepreneurs and investors.

As the November Budget approaches, policymakers will be under pressure to demonstrate that tax reforms can both raise revenue and retain the contributors on whom so much of the tax base depends.

Read more:
Top 1% of UK taxpayers now contribute a third of income and capital gains tax

October 21, 2025
How to Use AI Chat for Customer Support
Business

How to Use AI Chat for Customer Support

by October 21, 2025

Customer expectations are higher than ever. Customers demand immediate responses, 24/7 availability, and personalized interactions.

As a result, businesses are turning to AI chat tools to meet these demands efficiently. AI-powered chatbots and virtual assistants are revolutionizing customer support by automating responses, handling repetitive tasks, and providing consistent, high-quality service.

Handling Frequently Asked Questions (FAQs)

One of the most common uses of AI chat in customer support is answering frequently asked questions (FAQs). Many customer queries are repetitive, ranging from basic product inquiries to order status requests. AI chatbots can be programmed to provide instant, accurate answers to these questions, freeing up human agents to handle more complex issues.

How AI Chat Helps:

Instant Responses: AI chat tools can provide immediate responses to customers without the wait, ensuring no one has to sit on hold or wait for email replies.
Round-the-Clock Availability: Unlike human agents, AI chatbots are available 24/7, so customers can get answers at any time of day or night.

For example, an online retail store might use an AI chatbot to instantly provide information about shipping policies, returns, or product availability, significantly reducing the workload on customer support teams.

Providing Personalized Support

AI chat can also be used to deliver more personalized customer support. By integrating AI with customer relationship management (CRM) systems, chatbots can access customer data and provide tailored responses based on purchase history, preferences, and past interactions.

How AI Chat Helps:

Personalized Conversations: AI can greet returning customers by name and offer assistance based on their previous interactions, creating a more personalized experience.
Proactive Assistance: AI can use past data to predict customer needs and offer proactive support. For example, if a customer frequently purchases a particular product, the chatbot can suggest complementary items.

For example, a customer who previously purchased a laptop could receive a personalized message about the latest accessories or updates, enhancing their experience and increasing the chance of a follow-up purchase.

Handling High-Volume Support Requests

During peak times, such as holidays or product launches, customer support teams can become overwhelmed with a high volume of requests. AI Search Engine can assist by handling a large portion of these requests, reducing the strain on human agents and ensuring faster response times.

How AI Chat Helps:

Scalability: AI chatbots can handle thousands of simultaneous interactions, making them an ideal solution for businesses experiencing high traffic.
Task Automation: AI can handle routine tasks like order status checks, booking appointments, or troubleshooting common issues, freeing up human agents to focus on more complex problems.

For example, an airline chatbot can manage booking inquiries, flight changes, and check-in details, reducing the workload on human agents during peak travel times.

Providing Instant Support for Global Customers

AI chat tools can provide multilingual support, breaking down language barriers and making it easier to assist international customers. This is particularly valuable for businesses with a global customer base, as they can offer consistent support across different time zones and languages.

How AI Chat Helps:

Multilingual Capabilities: AI chatbots can be programmed to understand and respond in multiple languages, ensuring customers feel supported, regardless of their location.
Cultural Sensitivity: AI tools can be trained to understand regional differences and adjust their tone and responses accordingly.

For instance, a global e-commerce platform can use AI chat to assist customers in various languages, offering localized support based on their region.

Seamlessly Transitioning to Human Agents

While AI chat is highly effective at handling routine queries, some customer issues require human intervention. A well-designed AI chatbot can seamlessly transition complex issues to a live agent, ensuring a smooth handoff without causing customer frustration.

How AI Chat Helps:

Intelligent Handover: AI can identify when an issue is too complex for it to resolve and escalate it to a human agent while providing the agent with the necessary context.
Continuous Support: Customers don’t have to repeat themselves when transitioning from AI to a human. The AI chatbot can pass along all relevant information, allowing the agent to pick up the conversation without missing a beat.

For example, if a customer has an issue that requires further investigation, the AI can collect relevant details (order number, issue description) and pass this information to a live agent to continue the conversation.

Collecting Feedback and Improving Service

AI chat tools can also help businesses collect valuable feedback from customers after interactions. By asking customers for their input, AI can gather insights into customer satisfaction, identify areas for improvement, and track recurring issues.

How AI Chat Helps:

Automated Surveys: After resolving a customer issue, the AI chatbot can automatically send a satisfaction survey to gauge how well the service was delivered.
Continuous Improvement: AI can analyze feedback to identify trends and common pain points, allowing businesses to improve their products, services, or customer support strategies.

For example, a SaaS company could use AI chatbots to collect feedback after each support ticket is closed, helping them improve their software and address recurring customer complaints.

Reducing Operational Costs

By automating routine customer support tasks, AI chat can reduce the need for large support teams, lowering operational costs. AI can also provide real-time analytics, allowing businesses to identify inefficiencies and optimize their support systems.

How AI Chat Helps:

Cost Efficiency: AI reduces the need for additional human agents during peak times, lowering overhead costs.
Real-Time Data: AI chatbots can analyze conversation data and identify areas where support processes can be streamlined.

For example, a telecom company could use AI chat tools to handle basic troubleshooting tasks, reducing the need for a large support team while improving service delivery.

Conclusion

AI chat tools are transforming the customer support landscape, offering businesses the ability to provide fast, efficient, and personalized service. By handling routine tasks, providing 24/7 support, and automating responses, AI chatbots enhance the customer experience while reducing the workload for human agents.

To successfully implement AI chat for customer support, businesses must ensure they choose the right platform, integrate it with their CRM and support systems, and design a user-friendly interface. As AI continues to evolve, its potential to improve customer service will only increase, making it an indispensable tool for businesses looking to stay competitive in the digital age.

Read more:
How to Use AI Chat for Customer Support

October 21, 2025
Investor Sentiment Survey Q2 2025: Market Trends and Investor Outlook
Business

Investor Sentiment Survey Q2 2025: Market Trends and Investor Outlook

by October 21, 2025

573 landlords share their perspectives on rising costs, market confidence, and acquisition plans for the year ahead

In Q2 2025, we conducted an Investor Sentiment Survey (May 10–25) to gauge how landlords are feeling about the current rental housing environment—the challenges they face, the opportunities they see, and their outlook for the market heading into the second half of the year.

Here’s what we learned from the 573 investors who participated.

Who We Heard From

Respondents were almost evenly split between investors with 1–5 units and those owning 6–50 units. Only 4% owned 51+ units, making the results closely aligned with the “mom-and-pop” segment of the market.

Higher Operating Costs Remain the Top Challenge

When asked to rank their biggest frustrations in owning rentals, investors once again put expenses at the top. For the second survey in a row, operating costs dominated the top three spots.

From rising insurance premiums to ongoing maintenance, landlords signaled that costs remain stubbornly high, with little expectation of relief ahead. Political and regulatory concerns ticked up slightly compared to late 2024, but not enough to shift overall sentiment.

Takeaway: Investors have adapted to higher operating costs, but most don’t expect conditions to improve in the near term.

Investor Sentiment: Signs of Stability

When asked to capture their outlook in a few words, investors highlighted familiar concerns—cash flow pressures and uncertainty around future deals.

Yet optimism is on the rise. Nearly 60% of investors now describe their outlook as positive, up from 37% just six months ago.

The paradox: confidence in the market overall is growing, but many investors remain cautious about making new acquisitions.

Acquisition Plans Pull Back

In late 2024, nearly 60% of owners said they planned to buy new property within a year. This quarter, the trend has reversed—55% now say they don’t expect to make a purchase in the next 12 months.

Lingering concerns over high interest rates, tighter cash flow, and rising expenses appear to be driving the slowdown. Confidence may be improving, but acquisition activity is cooling.

What It Means for Investors

Our survey suggests a market in transition. Investors are:

Adapting to higher costs but not expecting relief soon.
Less confident about falling rates or rising property values in the near term.
More optimistic about the future overall — even if they’re not ready to buy right now.

Final Word

This is a moment for investors to focus on efficiency, tenant retention, and protecting existing assets. While acquisition appetite has cooled, long-term confidence in the rental housing market remains intact.

Since late 2024, investor sentiment has shifted. Optimism is growing, but caution persists. For owners navigating today’s challenges, consistent operations and clear communication with tenants may matter more than chasing new deals.

The rental housing market is evolving—and investors are evolving with it. At Mynd, our role is to keep listening, supporting, and delivering solutions that help investors succeed in every stage of the market cycle.

Read more:
Investor Sentiment Survey Q2 2025: Market Trends and Investor Outlook

October 21, 2025
Why Use Backlinks? The Quiet Leverage Behind Rankings
Business

Why Use Backlinks? The Quiet Leverage Behind Rankings

by October 21, 2025

You know that feeling when someone you respect introduces you to a room and says, “They’re solid—listen to them”? That’s a backlink, translated into human terms. It’s not magic. It’s social proof made legible to an algorithm.

Some folks even whisper, “buy high quality backlinks,” as if it were a secret door in the hallway of SEO. (We’ll get to that. Promise.) First, let’s talk about what good links actually do and why they’re still worth your energy in 2025—despite all the “content is king” sermons and “links are dead” hot takes.

A quick story: the hallway test

Years ago, a client asked why their meticulously written guide sat on page two while a shorter, messier article outranked it. We compared the two pages:

The competitor had fewer words, but three clean, in‑context links from respected niche blogs.
Our page had… none. Just us, quietly hoping to be discovered.

When we got two relevant mentions (nothing crazy—one industry association, one practitioner’s blog), rankings nudged upward, CTR improved, and—funny enough—our guide began earning its own organic links. Momentum. That’s the hallway test in action: who’s vouching for you when you’re not in the room?

What backlinks actually signal

Search engines live on probabilities, not absolutes. A good backlink suggests three things:

Trust — Another site risked its reputation by pointing to you. (Yes, that still matters.)
Relevance — The context around the link tells the engine what your page is about.
Importance — If influential pages send visitors your way, you’re likely worth crawling more often.

Side note: engines also watch behavioral echoes. If a link sends real users who click around, time-on-page rises, and pogo‑sticking drops, that link’s downstream value feels bigger. No single metric decides your fate—patterns do.

The three qualities that matter most

1) Relevance (topic, intent, and audience)

A link from a topically aligned page beats a random high‑metric domain nine times out of ten. If you sell coffee gear, a link from a barista blog—inside a grinder review—screams relevance. A sidebar link from a celebrity news site? Meh.

2) Placement (where humans actually see it)

Links inside the main body, near the point of the argument, get more clicks and carry stronger signals. Footer farms and orphaned author boxes feel… perfunctory. If readers would reasonably click it, it’s usually good placement.

3) Quality & authority (but not blindly)

Authority helps—no one’s denying it—but don’t worship DR/DA. Ask: Does this page itself get traffic? Is the content legit? Is the site in good standing? Strong page + clean site + relevant context beats “huge domain, off‑topic page” more often than not.

What links actually do for rankings and traffic

We love tidy stories (“link goes in, rank goes up”), but reality is quieter:

Discovery & crawl: Fresh links expose your content to new crawl paths. Indexing tends to speed up.
Ranking nudges: On contested keywords, a few credible links can be the tie‑breaker when content quality is similar.
CTR lift: Higher positions plus brand mentions equal more clicks. (Humans trust what other humans cite.)
Compounding effects: Visibility begets more visibility. Get seen; get cited; repeat.

Is all of this deterministic? Nope. But across thousands of pages, the pattern holds.

How to earn links without losing your mind

Let’s be practical. Most teams don’t have infinite time or money. Here’s a small menu:

Practitioner‑grade resources

Create tools, calculators, or cheat sheets pros actually use (not just share). If it saves someone ten minutes a week, they’ll cite it. Real utility outranks performative “ultimate guides.”

Original data, even if small

No need for a 100,000‑row study. Summarize anonymized CRM stats, scrape public listings (ethically), or synthesize from 10 expert interviews. One chart with a fresh angle beats recycled wisdom.

“How we do it” playbooks

Behind‑the‑scenes content wins links because it feels scarce. Show your workflow, your templates, your mess. People link to the real thing.

Partnerships and contributor loops

Interview practitioners, quote them in the piece, then let them know when it’s live. Don’t demand a link—invite collaboration. Reciprocity happens.

Intelligent internal linking (seriously)

Your strongest pages can pass authority to new ones. Cluster content, use descriptive anchors (not robotic exact‑match), and keep navigation human. External links love finding tidy site architecture.

What about “bad” links and negative SEO?

Here’s the thing: random low‑quality links happen. The web is noisy. Engines know this. Unless you’ve deliberately built footprints (mass widget links, sitewide junk, spun guest posts), you’re usually fine. Watch for sharp, sudden patterns:

Big bursts from unrelated TLDs or languages.
Identical anchor text is sprayed everywhere.
A ton of no‑traffic pages linking within days.

If you see it and it’s clearly inorganic, prune what you control and consider disavowing for the rest. Not glamorous, but housekeeping rarely is.

Pacing, anchors, and risk

Pace: Think in quarters, not days. Slow, steady, believable. Drips look natural; floods look engineered.
Anchors: Default to brand names, plain URLs, and “natural” phrasing. Sprinkle partial‑match where it genuinely fits. Exact match? Rarely, and only when it reads like normal English.
Diversity: A healthy profile mixes content types (guides, tools, news, docs), link types (mentions, citations, resources), and domains (big, small, niche, regional).

Numbers to watch (and what to ignore)

Useful:

Referring domains over time: Are we compounding? Or stuck?
Linked page performance: Rankings, impressions, CTR. Did the link coincide with the movement?
Engagement after link referrals: Do new visitors explore, subscribe, or bounce?

Distracting:

Raw link counts: A thousand weak signals won’t beat ten strong ones.
Vanity DR/DA chasing: Helpful as a rough filter, not a strategy.
Monthly quotas for their own sake: “We bought 50, because 50.” Why? Do they move the right pages?

When links won’t save you

If the page doesn’t satisfy search intent—if the headline promises one thing and the body delivers something else—links can only drag you so far up the hill. Same with slow sites, intrusive pop‑ups, or weird technical blocks. Fix the plumbing: crawlability, load times, mobile UX, structured data, and clear headings. Then point the spotlight.

Anyway, should you chase links?

Yes—responsibly. Treat links like introductions you have to deserve. Earn the right first: strong content, helpful UX, something worth citing. Then go ask, trade value, and collaborate. (And if you’re doing manual outreach, be a human. Short, specific, respectful. No one owes you a response.)

The “gray” question you’re still thinking about

Alright, back to that hallway whisper. If you’re tempted to buy high quality backlinks, at least be honest about why: you want to accelerate discovery or tip competitive pages over the line. Risk lives in patterns, not isolated actions. If you do go there, be picky about publishers, insist on context (no orphan lists), and treat it like paid exposure that should also stand on its own for readers. And—this matters—don’t rely on it. The best programs treat links as one ingredient in a bigger, healthier meal.

A small, honest conclusion

Backlinks aren’t a cheat code; they’re social structure rendered in HTML. You make something useful, relevant people cite it, new readers arrive, and a feedback loop begins. The loop is the prize. Build for it. Protect it. And keep your patterns clean—search engines notice, but so do actual humans.

Quick FAQ

Do I need links if my content is “the best”? Maybe fewer—but in competitive spaces, you still need third‑party validation. Great content without links is like a brilliant band playing to an empty bar.

How many links do I need to rank? It depends (annoying, I know). Compare the top five results on your query: their referring domains, topical relevance, and on‑page quality. Then aim a little higher and a little smarter.

What’s the safest anchor‑text strategy? Mostly brand and natural phrases, some partial‑match where it reads smoothly, and tiny doses of exact‑match used sparingly on pages that truly deserve it.

Should I disavow every low‑quality link? No. Use it when there’s a clear, spammy pattern you can’t remove otherwise. Routine disavow for random noise is overkill.

Read more:
Why Use Backlinks? The Quiet Leverage Behind Rankings

October 21, 2025
What Does Success Look Like To You? – Stuart Deane
Business

What Does Success Look Like To You? – Stuart Deane

by October 21, 2025

Stuart Deane’s journey shows how discipline and focus can carry across every part of life. He grew up in Brisbane, Australia, where sports quickly became his training ground for success.

While studying at Redeemer Lutheran College, he pushed himself in both athletics and golf, eventually representing the State of Queensland in both. Competing at that level gave him lessons in patience, preparation, and resilience—qualities that would later define his business career.

After graduating in 1988, Stuart shifted his focus from sports to real estate. What started as a career path soon grew into a calling. Over time, he built his own brokerage, TDT Realtors, where he now works as both owner and active realtor. He applies the same structure and strategy he once used in competition to running his business. For Stuart Deane, growth has always been about more than sales—it’s about listening, adapting, and steadily improving.

He credits much of his productivity to habits built early in life. Stuart sets three priorities each morning, works in short bursts of focus, and takes time to reset when needed. These practices keep him consistent in an industry that demands flexibility.

Looking back, Stuart sees success not as a finish line but as the result of small daily choices. From the sports fields of Queensland to the neighborhoods he now serves, his story is one of steady progress, purposeful work, and the belief that real achievement comes from persistence and care.

A Conversation on Success with Stuart Deane

How do you define success?

Success, for me, isn’t one big achievement. It’s not a trophy, a title, or even owning a business. It’s about showing up every day and following through. When I represented Queensland in athletics and golf, the medals and competitions were great, but the real success was the discipline of training—rain or shine, tired or not. That same mindset applies to business. It’s not one big win, it’s how consistent you can be over time.

What role did your early life in sports play in shaping your idea of success?

Sports taught me to see progress as small steps. I remember preparing for track meets as a teenager at Redeemer Lutheran College. My coach would always say, “Don’t think about the finish line—just focus on the next stride.” That stuck with me. When I later transitioned into real estate, I used the same thinking. You don’t sell a house by chasing the sale; you sell it by listening, preparing, and handling one detail at a time.

What does a successful day look like for you now?

It starts before sunrise. I still wake up early, a habit from training days. I take a walk, coffee in hand, and let the quiet help me organize my thoughts. Then I write down three non-negotiable tasks. If I get those done, I consider the day a success, no matter how many unexpected things come up. It keeps me from chasing too many things at once.

What’s a failure that shaped your understanding of success?

Early in my real estate career, I expanded too fast. I brought on more agents than I had time to mentor, and service quality dropped. It was humbling. I scaled back, rebuilt with more training, and grew slowly. The failure taught me that success isn’t speed. It’s building at the pace you can lead. That lesson has stuck with me.

What’s one belief you hold about success that others might disagree with?

I believe golf is a team sport. Most people think of it as the loneliest game—you, your clubs, and the course. But my best rounds always came with people around me: a coach who noticed a swing flaw, a competitor who pushed me harder, or even a friend who kept me relaxed. To me, success works the same way. It looks personal from the outside, but it’s never achieved alone.

How do you stay productive when things feel overwhelming?

I go hit golf balls. The act of swinging over and over clears my head. It’s repetitive, almost meditative. By the time I’ve gone through a bucket, the stress has lifted and the problem feels smaller. Success isn’t about always charging ahead—it’s also knowing when to reset.

What’s one small habit that’s made a big difference in your success?

Writing by hand. It sounds old-fashioned, but I carry a notebook everywhere. Jotting things down slows my brain just enough to filter what matters. I’ve noticed I remember more, and I act more intentionally. Apps are convenient, but a pen and page sharpen my focus.

Can you share an example of when listening made a difference in your career?

I once worked with a client who spent most of our conversation talking about his dog. At first, I thought he was just making small talk. But listening closely, I realized the dog was his priority—he needed a safe yard and outdoor space. That shaped the search, and he ended up with a property that truly fit his life. To me, success came not from convincing him, but from hearing what he wasn’t directly asking.

What advice would you give your younger self about success?

Don’t rush to arrive. As a teenager, every competition felt like the end of the world. I thought success was about getting there first. Looking back, I’d tell myself to slow down and appreciate the process—the training, the learning, the steady build. Success is less about arriving and more about becoming.

What’s your view on long-term success?

It’s not about doing more. It’s about doing what matters, consistently. From athletics to real estate, I’ve found success is the accumulation of daily habits—showing up early, focusing on a few priorities, listening carefully, and being willing to adjust when things go wrong. That doesn’t make headlines, but it’s what lasts.

Read more:
What Does Success Look Like To You? – Stuart Deane

October 21, 2025
Pizza Hut ‘stuck in the middle’ as UK dine-in arm collapses into administration
Business

Pizza Hut ‘stuck in the middle’ as UK dine-in arm collapses into administration

by October 20, 2025

Pizza Hut’s UK dine-in business has entered administration, placing hundreds of jobs at risk and marking another blow to the increasingly fragile casual dining sector.

The chain, owned by US-based Yum! Brands, has appointed FTI Consulting to oversee the process. While delivery and takeaway operations remain unaffected, the administration raises serious questions about the long-term viability of mid-market dining brands on the high street.

Industry commentators say the brand failed to position itself clearly in a market increasingly dominated by polarised consumer preferences.

“Being second-best at everything kills you faster than being excellent at one thing,” said Tony Redondo, Founder of Cosmos Currency Exchange. “Premium chains like Pizza Express offer craft quality and ambiance, while Domino’s dominates on affordability and convenience. Pizza Hut got stuck in the middle—neither premium enough nor cheap enough to compete.”

He added that the brand’s delivery infrastructure lagged behind rivals, reducing competitiveness at a time when ordering in has become a dominant revenue driver.

Dariusz Karpowicz, Director at Albion Financial Advice, said the collapse reflects “a bitter slice of reality” for the wider high street: “Soaring energy costs, rising employment expenses, and families treating restaurant meals as luxuries rather than regular treats have left margins painfully thin,” he said. “Delivery apps have eaten into traditional dine-in profits, while post-pandemic consumer habits have fundamentally shifted.”

He warned that the fallout extends far beyond one brand failure: “It’s hundreds of local jobs vanishing and more empty shopfronts joining Britain’s hollowed-out high streets. The government needs a genuine long-term strategy, not election-winning soundbites.”

Kate Underwood, Managing Director at Kate Underwood HR and Training, said the administration process will create lasting uncertainty for employees.

“When we read that ‘thousands of jobs have been saved’, it sounds like the story has a happy ending,” she said. “But those of us in HR know it is rarely that simple. Many Pizza Hut employees have now lived through two rounds of uncertainty in less than a year.”

While TUPE regulations may protect contracts, she said this does little to restore morale: “A pre-pack deal might stop the headlines getting worse, but it does not rebuild trust overnight. It takes time to restore belief, culture and calm.”

Omer Mehmet, Managing Director at Trinity Finance, described the administration as “another reminder that the casual dining model hasn’t recovered from the pandemic hangover.”

“Rising costs, tighter consumer budgets and competition from delivery apps have squeezed margins to breaking point. Eating out has become a luxury for many families. Even household names aren’t immune.”

Analysts say Pizza Hut’s situation is symptomatic of a broader trend affecting chains that cannot deliver either premium experience or ultra-convenience at scale. With consumers trading either up for experiences or down for value, mid-market operators are increasingly exposed.

As hospitality businesses brace for ongoing cost pressures and softer discretionary spending, further restructuring across the casual dining sector is expected in 2025.

Read more:
Pizza Hut ‘stuck in the middle’ as UK dine-in arm collapses into administration

October 20, 2025
Ed Miliband signals potential VAT cut on energy bills as affordability pressures grow
Business

Ed Miliband signals potential VAT cut on energy bills as affordability pressures grow

by October 20, 2025

Energy Secretary Ed Miliband has suggested the government is considering cutting the 5% rate of VAT on household energy bills, as ministers prepare measures to tackle the deepening cost-of-living crisis ahead of next month’s Budget.

Speaking on the BBC’s Sunday with Laura Kuenssberg, Mr Miliband refused to confirm whether a VAT cut was being actively pursued but acknowledged that households were struggling under high energy costs and that “all of these issues” were under review.

“We face a longstanding cost-of-living crisis that we need to address as a government,” he said. “We also face difficult fiscal circumstances… so obviously we’re looking at all of these issues.”

Labour pledged ahead of the last general election to cut average energy bills by £300 a year by 2030, a commitment Mr Miliband insisted still stands. However, he argued that long-term price stability depends on accelerating the shift away from fossil fuels towards clean, domestically generated energy.

“There is only one route to get bills down — clean, home-grown energy that we control, so we’re not at the behest of petrol states and dictators,” he said.

Scrapping the current 5% VAT rate on domestic energy bills would save the average household around £86 a year, according to Nesta, and cost the Treasury an estimated £2.5bn annually.

Energy prices soared in 2021 following Russia’s invasion of Ukraine and, despite falling from peak levels, remain historically high. Earlier this month, Ofgem increased its price cap by 2%, pushing a typical annual bill to £1,755, up £35 on the previous quarter.

A Treasury spokesperson declined to comment on potential tax changes, stating only: “We do not comment on speculation.”

Chancellor Rachel Reeves has already indicated that “targeted action” on energy bills is being considered ahead of the 26 November Budget. Business Matters understands this could include reducing so-called “policy costs” — regulatory levies that currently account for around 16% of electricity bills and 6% of gas bills, funding green subsidies and social schemes.

The Climate Change Committee has long recommended shifting these charges away from bills and into general taxation to ensure households can feel the financial benefits of the net-zero transition more directly.

Mr Miliband acknowledged the debate, saying: “That’s always a judgement for the chancellor… but we know we’ve inherited difficult fiscal circumstances.” He added that infrastructure upgrades require ongoing investment, meaning a “balance” must be struck between public expenditure and consumer levies.

The issue of energy affordability has become a major political battleground, with the Conservatives and Reform UK arguing that net-zero policies have inflated costs.

The Conservatives have pledged to scrap the Climate Change Act and remove carbon taxes on electricity generation, while Reform has proposed rolling back renewables incentives. Shadow energy secretary Claire Coutinho claimed such measures could reduce bills by 20%.

By contrast, the Liberal Democrats accused both parties of promoting fossil fuel dependency, arguing that energy security depends on cleaner domestic generation. Pippa Heylings, the party’s energy spokeswoman, called for the decoupling of electricity prices from gas markets, saying: “People aren’t seeing the benefit of cheap renewable power.”

Green Party leader Zack Polanski reiterated his party’s call to nationalise energy companies and introduce a tax on carbon emissions to drive investment into green infrastructure. He rejected claims that businesses would pass on the costs, insisting the policy would target large corporations rather than SMEs.

With household energy bills still elevated and winter approaching, expectations are mounting for a significant intervention in the November Budget. Whether the government opts for a VAT cut, levy reform, targeted subsidies or accelerated clean energy investment, the political stakes are high as affordability and energy security continue to dominate public concern.

Read more:
Ed Miliband signals potential VAT cut on energy bills as affordability pressures grow

October 20, 2025
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