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AI video tools are making content creation much easier. Instead of building every clip from scratch, creators can now start with one strong visual idea and turn it into a short video for YouTube, TikTok, product pages, ads, and story content.

In this guide, we cover the 10 best AI video tools for people who want smoother motion, better visual quality, and simpler workflows. Some tools are strong in realism, some are strong in style, and some are built for fast output. If you want a tool that does more than generation alone, Videoinu deserves a close look.

Tool List

1 Videoinu
2 Hailuo AI
3 Vidu AI
4 PixVerse AI
5 Krea AI
6 Veo
7 Seedance
8 Hunyuan AI
9 Wan AI
10 StoryShort AI

Videoinu——For Publish-Ready Creator Workflows

Videoinu is a strong choice for creators who want more than basic AI video generation. It is especially useful for people who care about what happens after the video is made.The platform emphasizes creator workflow, channel publishing support, and repeatable content systems rather than generation alone.

That makes Videoinu a good fit for creators building faceless channels, story-driven formats, and series-based content. Instead of treating video generation as a one-step output, it works better as part of a larger process that moves from concept to publish-ready content.

For teams that care about continuity, packaging, and long-term channel growth, that angle helps Videoinu stand out.

Pros

Strong creator workflow focus
Good for publish-ready channel content
Fits faceless and story-driven formats
Useful for repeatable production systems

Cons

Longer videos may still need multiple generations
Some users may want more manual control
Best results still depend on a strong source image

Hailuo AI——For Smooth Motion and Clean Visuals

Hailuo AI is a good option for creators who care about motion quality. It works well when you want a still image to become a clean, smooth clip with a more natural look. That makes it useful for portraits, product images, dramatic character visuals, and social posts that need motion without too much visual noise.

A big reason creators like Hailuo AI is that it can make simple scenes feel more alive. One strong image can turn into a short video that feels polished and easy to watch. For creators who want better-looking motion without a heavy workflow, it is a solid tool to test.

Pros

Smooth motion feel
Good for portraits and social clips
Useful for clean visual output
Easy to test with simple ideas

Cons

Can need retries
Not always ideal for busy scenes
Output quality depends on the source image

Vidu AI——For Creative Story Scenes

Vidu AI is a strong pick for creators who want results with more imagination. It works well for fantasy visuals, character shots, anime-style ideas, and short scenes that need more emotion or visual energy. If your source image already has a strong mood, Vidu AI can push it into something more expressive.

This makes it useful for creators building story content instead of only motion tests. It can help turn one still frame into a short moment that feels bigger, more dramatic, or more playful. For visual storytelling, that can be a real advantage.

Pros

Good for story-like clips
Strong creative mood
Useful for fantasy and character content
Helps images feel more expressive

Cons

Not ideal for long videos
Too many motion ideas can reduce quality
Results may need several tries

PixVerse AI——For Fast Social Media Content

PixVerse AI is built for short-form content, which makes it a practical choice for creators making reels, shorts, and quick promo posts. If you want to turn one image into a short social-ready clip, PixVerse AI is easy to work with and fast to test.

Its biggest strength is speed. You can try several versions from one image, compare them, and choose the strongest one for posting. That makes it useful for product hooks, trend content, promo visuals, and fast creative testing on social platforms.

Pros

Good for TikTok, Reels, and Shorts
Fast workflow
Easy to compare multiple versions
Strong for quick promo content

Cons

Best for short clips
Limited advanced control
Less suitable for deeper story videos

Krea AI——For Visual Style and Creative Control

Krea AI is a good fit for creators who care a lot about style. It is less about simple output and more about shaping the overall visual feel. If you want to start with one image and explore different moods, textures, and artistic directions, Krea AI gives you more room to experiment.

That makes it useful for designers, visual artists, and creators working on concept-heavy projects. It may take more time to learn than faster tools, but for work that needs a stronger visual identity, Krea AI can be very valuable.

Pros

Strong style control
Good for creative experiments
Useful for artists and designers
Great for concept visuals

Cons

Higher learning curve
Not always focused on realism
Less direct for fast daily use

Veo——For Premium-Looking Visual Output

Veo stands out for creators who care about premium-looking visuals. It is often seen as a more ambitious option for people who want cleaner motion, stronger depth, and a more advanced feel from one source image. That makes it interesting for concept work, polished branded content, and serious creative testing.

For everyday use, it may not always feel like the simplest choice. But for creators who want results that feel closer to high-end visual production, Veo is one of the more exciting names in the space.

Pros

Strong premium visual feel
Good for polished creative work
Useful for advanced testing
Strong fit for branded visuals

Cons

May feel less simple for beginners
Workflow may vary
Not always the fastest for daily output

Seedance——For Smooth and Modern-Looking Clips

Seedance is a useful option for creators who want polished motion from still images. It often stands out because the results can feel clean, modern, and visually sharp. That makes it a practical tool for short branded clips, social visuals, and fast concept testing.

It works especially well when the source image is already strong and the creative goal is simple. For creators who want neat-looking short videos without too much setup, Seedance is worth trying.

Pros

Smooth and polished output
Good for short-form content
Useful for fast concept testing
Modern visual feel

Cons

Best for shorter clips
Results depend on image quality
May not fit every style

Hunyuan AI——For Experimental Visual Ideas

Hunyuan AI is a good choice for creators who like to test different visual directions. It can be useful for concept work, stylized motion, and early creative exploration from a single image. Instead of focusing only on clean realism, it gives more room for experimentation.

That makes it helpful for teams and creators who want to compare moods, motion styles, and visual approaches before choosing a final direction. It may take more trial and error, but it can be useful in the idea stage.

Pros

Good for experimentation
Useful for early concept work
Can explore different motion styles
Strong for creative testing

Cons

Results may vary more
Can need extra trial and error
Not always easiest for beginners

Wan AI——For Fast Concept Drafts

Wan AI is a practical tool for creators who want quick visual output. It is useful for taking a still image and turning it into a short draft clip without much setup. That makes it good for idea boards, rough campaign visuals, and early creative testing.

Instead of aiming only for a premium finish, Wan AI is strongest when speed matters. For teams that want to generate many concepts quickly, it can be a helpful option.

Pros

Fast concept generation
Useful for quick drafts
Easy workflow
Good for testing ideas at speed

Cons

Less premium than some rivals
Best for simpler use cases
Fine details may not stay consistent

StoryShort AI——For Short Narrative Content

StoryShort AI is a useful choice for creators who want to turn one image into a short narrative-style video. It fits well for emotional content, character moments, and short visual stories where mood matters more than technical complexity.

If your source image already has a clear character, scene, or emotional angle, StoryShort AI can help turn it into a more story-like clip. That makes it especially useful for niche storytelling content and character-led posts.

Pros

Good for short story content
Useful for emotional visual clips
Helps one image become a narrative moment
Good for character-based content

Cons

Better for narrower use cases
Less flexible than broader platforms
May not fit every marketing need

Conclusion

There are many useful AI video tools on the market, and each one brings a different strength. Some are better for social media, some are better for polished visual output, and some are better for creativity and style.

Videoinu stands out because it can be framed as more than just a generation tool. Its positioning connects workflow, continuity, packaging, and repeatable creator systems, which makes it especially appealing for teams and creators who want content that is easier to turn into a real publishing process.

FAQS

What is an AI video tool?

An AI video tool helps creators turn images, prompts, or ideas into video clips with less manual editing.

Which tool is good for beginners?

Videoinu is a strong option for beginners because the workflow is easier to understand and can support repeatable content creation.

Which tool is good for social media clips?

PixVerse AI is a strong choice for short social media clips because it is fast and easy to test.

Which tool is good for creative story scenes?

Vidu AI is a good choice for creators who want more expressive, story-like results.

Why does Videoinu stand out in this list?

Videoinu stands out because its positioning goes beyond generation alone and fits broader creator workflows.

Read more:
10 Best AI Video Tools for Creators, Brands, and Growing Channels

Growers who search for the best water-soluble fertilizer companies usually have a pretty down-to-earth goal: they want a nutrient program that behaves predictably when the crop and the system have zero patience for mistakes.

In hydroponics and greenhouse production, fertilizer is not just an “input.” It is basically part of the plumbing. If something does not dissolve cleanly or it nudges pH in a weird direction, you feel it fast: clogged emitters, drifting EC, uneven growth, the whole headache.

That’s also why things like solubility, purity, pH behavior, and formulation consistency can matter just as much as the nutrient numbers on the label. And yes, the commercial side is growing. Fortune Business Insights estimates the global fertilizers market at USD 144.50 billion in 2024, projecting USD 192.21 billion by 2032. Within that, fertigation was valued at USD 20.69 billion in 2024 and is forecast at a 5.11% CAGR, and fruits and vegetables are projected at a 4.83% CAGR.

Zooming out a bit helps explain why this “precision feeding” conversation keeps getting louder. FAO’s Statistical Yearbook 2024 reports global agricultural value at USD 3.8 trillion in 2022, primary crop production at 9.6 billion tonnes, and inorganic fertilizer use at 185 million tonnes of nutrients. The same release points to worsening water stress in some regions, which is part of the reason irrigation-based nutrition is getting treated as a strategic tool, not just a nice upgrade.

So what counts as a water-soluble fertilizer, in plain language? It’s a concentrated nutrient product designed to dissolve in water so you can apply it through drip irrigation, fertigation, or foliar feeding. In hydroponics, it’s even more central because the nutrient solution is the crop’s main food source, not a soil supplement. These fertilizers are formulated to dissolve in water and support precise nutrient delivery through irrigation systems.

What Are Water-Soluble Fertilizers?

Water-soluble fertilizers are specialty fertilizers that dissolve fully, or close enough that they run cleanly through irrigation and foliar systems, letting growers deliver nutrients with real control. The big advantage is flexibility. You can change concentration, timing, and ratios as the crop changes, instead of sticking with a generic schedule that kind of fits, until it doesn’t.

These fertilizers are designed to dissolve completely and deliver plant-ready nutrients with minimal impurities. In greenhouse and fertigation systems, characteristics like low chloride or sodium levels, stable nutrient solutions, and compatibility with injectors and emitters become important. Those details may sound technical, but they show up in practical ways for growers: fewer deposits in irrigation lines, more stable tank mixes, and fewer surprises during crop cycles.

Not all fertilizers behave the same once they hit water. In hydroponics and greenhouse fertigation, growers tend to choose products based on predictable dissolution, low impurity levels, and steady nutrient delivery. Yara International positions its YaraTera line as a full family of fully water-soluble products for fertigation, including NPKs, straights, chelates, liquids, and biostimulants. EuroChem makes a similar stage-based argument for its water-soluble NPK products, which it says are adapted to crop phases such as rooting, development, growth stimulation, and ripening.

A simple way to think about water-soluble fertilizers is this: they sit right at the intersection of chemistry and irrigation management. The crop only gets the payoff if the nutrient source, the water quality, and the delivery method play nicely together. That is why the more credible water-soluble fertilizer companies usually talk about more than product bags. They talk about systems, water, support, and crop programs.

Why Hydroponics Requires Specialized Fertilizers

Hydroponics is less forgiving than soil because there is no soil buffer to soften your mistakes. The nutrient solution has to deliver everything the plant needs, in the right ratio, at the right concentration, and in forms that stay available. Haifa’s hydroponics materials are pretty blunt about it; hydroponic growing calls for very high purity and solubility, with essentially no tolerance for contaminants that could harm plants or clog equipment.

This is where “specialized” stops being marketing and starts being risk management. If a product does not dissolve well, it can leave residue, block emitters, complicate EC and pH control, or create nutrient antagonisms that reduce uptake. High-purity, low-chloride inputs and formulas designed for fertigation can reduce those risks, at least in most setups. Haifa highlights sodium- and chloride-free nutrition in its soluble range, while SQM positions its natural-source potassium nitrate as chloride-free and fully water-soluble, with formulas designed for fertigation and nutrient absorption.

The market numbers support the trend toward more specialized products. Fortune Business Insights says the liquid fertilizer segment is projected to grow at a 4.56% CAGR from 2025 to 2032, and it also describes fertigation as the fastest-growing application mode among the listed methods. That matches what a lot of growers already learn the hard way: once irrigation becomes the delivery platform, fertilizer quality has to keep up.

Consistency becomes the real bar. A supplier can look great on paper, but if products dissolve inconsistently, if formulas are too generic for sensitive greenhouse crops, or if technical support is thin, growers can lose yield quickly. That is why strong hydroponic nutrient suppliers rarely get judged on NPK alone. People judge them on purity, formulation range, water compatibility, technical guidance, and whether they can support crop-specific recipes across different growth stages.

Best Water-Soluble Fertilizer Manufacturers

There is no single best supplier for every operation. A tomato greenhouse, a leafy greens hydroponic farm, and a nursery running container fertigation can all care about different things. Still, based on publicly visible portfolios and technical positioning, ICL Group, Haifa Group, Yara International, SQM, and EuroChem Group come up as serious players in water-soluble nutrition. The difference is mostly about what each one seems to lean into: greenhouse specialization, hydroponic purity, fertigation breadth, nitrate-based inputs, or integrated agronomy support.

Comparison snapshot

Company
Main WSF / hydroponic focus
Publicly highlighted products / platform
Best fit

ICL Group
Broad water-soluble and liquid fertigation portfolio
Agrolution, Solinure, NovaNPK, Novacid, Fertiflow
Growers wanting a broad fertigation and greenhouse program

Haifa Group
Hydroponic and high-purity soluble nutrition specialist
Hydroponic fertilizer range, Poly-Feed, Multi-K, micronutrient solutions
Hydroponic, soilless, and intensive greenhouse operations

Yara International
Integrated fertigation platform with tools and support
YaraTera and YaraRega
Commercial growers wanting a full fertigation ecosystem

SQM
Chloride-free nitrate-based specialty nutrition
Natural-source potassium nitrate and Ultrasol specialty nutrition
Programs prioritizing nitrate-based, chloride-sensitive crop nutrition

EuroChem Group
Water-soluble fertigation range with crop-stage-specific formulas
Aqualis water-soluble NPK, UP Solub, MAP Solub, CN Solub, NOP Solub
Growers focused on tailored fertigation programs and irrigation-system performance

#1 ICL Group

ICL Group looks strongest when you want breadth, a full water-soluble fertigation lineup instead of one flagship product. On its agriculture pages, ICL describes itself as a leading manufacturer and distributor of water-soluble and liquid fertilizers, listing brands like Agrolution, Solinure, NovaNPK, Novacid, and Fertiflow. The public messaging ties those products to precise nutrition, crop-stage management, and crop-specific applications for fruit trees, vegetables, and other cash crops.

If you’re managing multiple crops or running a year-round greenhouse schedule, that range can be genuinely useful. ICL also leans into irrigation performance, not just nutrition theory. For example, it describes Solinure as being made for fruit and vegetable crops in field or greenhouse settings, with emphasis on high purity and reducing deposit buildup and blockages in irrigation systems. That mix, formulation range plus irrigation practicality, is why ICL reads as one of the more “complete” options in this set.

#2 Haifa Group

Haifa Group comes across as the most clearly hydroponics-forward supplier here, at least from what it emphasizes publicly. The company states outright that hydroponic growing requires fertilizers with very high purity and solubility, and it presents hydroponic solutions as a core use case, not an afterthought. Its water-soluble positioning focuses on complete dissolution, plant-ready nutrients, rapid absorption, and products that are virtually free of chloride and sodium.

That focus tends to align with what hydroponic growers actually worry about day to day, clean system performance and predictable chemistry. Haifa’s public lineup includes greenhouse-grade NPKs under Poly-Feed GG, potassium nitrate through Multi-K, and additional products tailored for greenhouse and soilless systems. If your main requirement is a hydroponic-first supplier, Haifa looks especially aligned.

#3 Yara International

Yara’s strength looks a little different. Its water-soluble story is less “hydroponics specialist” and more “fertigation ecosystem.” YaraTera is described as a full range of water-soluble products for fertigation, including NPKs, straights, chelates, liquid fertilizers, and biostimulants. Then it layers in software, training programs, and support tools, which can matter a lot for commercial growers who want repeatable systems and documentation, not just products.

Yara also shows a two-track approach in public materials, YaraTera for fully water-soluble fertigation, and YaraRega for water-soluble granular NPKs in field fertigation. So, Yara may be a better fit when the buyer values integration, training, and agronomic infrastructure, even if its hydroponics messaging is not as “front and center” as Haifa’s.

#4 SQM

SQM stands out most for nitrate-based specialty nutrition, especially potassium nitrate. On its official pages, SQM describes itself as a global leader in natural-source potassium nitrate and positions it as chloride-free, fully water-soluble, and suited for fertigation. It also points to agronomic expertise supported by field trials and teams working across more than 100 countries, which signals a heavy emphasis on real-world crop programs.

Its Ultrasol line is positioned as a complete water-soluble nutrient range for fertigation across phenological phases, with macro and micronutrients designed for efficient absorption. If your buying criteria centers on chloride-free nitrate inputs and specialty fertigation programs for fruits and vegetables, SQM’s positioning fits that priority well.

#5 EuroChem Group

EuroChem Group reads as a practical fertigation supplier with a broad water-soluble offering, rather than a hydroponics-only brand. Its public agriculture pages describe a complete range of water-soluble fertilizers for efficient fertigation, including tailor-made formulas adapted to phases like rooting, development, growth stimulation, fattening, and ripening. That stage-based framing can be genuinely useful in greenhouse programs where feed recipes keep shifting.

EuroChem also highlights system-focused features that matter in irrigation. For instance, Aqualis UP Solub is positioned for foliar or fertigation use in alkaline conditions, with acidity that helps clean irrigation systems and reduce clogging risk. It also describes products like calcium nitrate and monoammonium phosphate as fully water-soluble and low in insoluble matter, which is exactly what injection-based systems need.

Choosing Nutrients for Greenhouse Crops

For greenhouse and hydroponic growers, picking a supplier is only half the job. The other half is building a nutrient strategy that fits your water, your crop stage, and your system constraints. When things go wrong, it usually isn’t because one single factor was “bad,” it’s because a few small mismatches stacked up.

Start with your water, not your fertilizer bag. Hard or alkaline water can create availability issues and equipment problems quickly. That’s where irrigation-friendly or acidifying products can matter. EuroChem positions urea phosphate solutions for alkaline conditions and clogging prevention, and ICL highlights products designed to reduce deposit buildup in irrigation systems. Water tests may feel like homework, but they tend to save money and frustration.
Match the formulation to the crop stage. Greenhouse crops rarely require the same ratio during rooting, vegetative growth, fruit set, and ripening. EuroChem leans into phase-specific formulas, and Yara emphasizes a range that includes straights, chelates, and fertigation tools. In practice, a tomato greenhouse often does better with a supplier that can support recipe changes across the full cycle, not just sell a generic soluble NPK.
Prioritize purity if you run hydroponics or other soilless systems. Haifa’s hydroponics positioning and SQM’s chloride-free nitrate emphasis point to the same thing: sensitive irrigation-fed systems usually benefit from clean, highly soluble inputs with minimal undesirable salts. This becomes even more important when water quality varies or the crop is salt-sensitive.
Decide whether you want a full-program supplier or a specialist component supplier. ICL, Haifa, and Yara present broad portfolios with multiple product families and support layers. SQM looks more like a nitrate-focused specialist, and EuroChem comes across strong in practical, stage-based fertigation programs. None of those approaches is automatically better. The best fit depends on whether you want one main supplier, multiple component suppliers, or a hybrid model. This is still an editorial comparison based on public product materials, not a universal ranking.
Finally, do not ignore technical support. Yara emphasizes training and software, SQM points to agronomic teams and field trials, and ICL highlights tailored solutions and crop-specific application guidance. In greenhouse production, support often matters as much as the base formula, because nutrient programs have to adapt to seasonality, water tests, substrate choice, and yield and quality targets.

Conclusion

The best water-soluble fertilizer companies for hydroponics are not always the biggest fertilizer companies overall. They are the ones whose soluble product quality, irrigation compatibility, and support systems match the reality of greenhouse and soilless production, where small errors can turn into big losses.

The market context helps explain why this category keeps expanding. Fertigation is growing faster than many other application modes, and fruits and vegetables remain one of the more dynamic segments. In the end, the “best” choice usually comes down to your crop, your water, your system design, and how much technical backup you actually want on speed dial.

Read more:
Best Water-Soluble Fertilizer Companies for Hydroponics

Banks and loyalty teams are no longer evaluating tours and activities APIs just to “add things to do.” The real goal is usually broader: drive engagement, deepen retention, and keep the customer inside your own app or rewards journey.

That is why this category can feel confusing. Some providers are B2B or B2B2C infrastructure platforms. Others are consumer marketplaces that expose partner APIs. And some offer hybrid models with APIs, widgets, portals, or white-label layers. For banks and loyalty programs, choosing the right provider type usually matters more than choosing the biggest catalog. In this category, operational fit usually matters more than headline inventory size.

What banks and loyalty programs should look for first?

For this buyer type, the first questions are usually operational rather than cosmetic. Who is the merchant of record? Can members earn or redeem points inside the experience flow? Who handles customer service, cancellations, and disputes?

Do you need a full API, or would a widget or white-label path get you live faster?

For example Travel Curious explicitly highlights loyalty-program integration, points redemption, merchant services, dispute management, and fraud controls, while Viator draws a clear line between affiliate and merchant models.

Provider types: affiliate vs booking vs distributor

Affiliate is the lightest model. It is usually faster to launch, but you get less control over checkout and redemption design. For example Viator’s affiliate API is content-only, redirects traffic to Viator for the transaction, and keeps Viator as merchant of record and customer-service owner.

Booking or merchant models are stronger when you want a native experience inside your own loyalty or banking environment. For example Viator’s Merchant API keeps the transaction on the partner’s site, with the partner controlling the customer journey. While Bridgify centers on partner-owned embedded experiences through API and white-label launch paths for banks, loyalty programs, and digital platforms.

Distributor models sit somewhere in between. They typically expose inventory, pricing, and booking tools through a partner program, but access is often gated. For example Tiqets describes its Distributor API as a fit for distribution partners including OTAs and corporate benefits or gifting platforms, while GetYourGuide requires a partner account to access its marketplace API.

Integration checklist for banks and loyalty teams

Before committing to a partnership, ask yourself these questions:

Can users earn or redeem points, cashback, or other incentives inside the flow?
Who is merchant of record?
Who handles refunds, disputes, and post-booking support?
Is the launch path API-only, or are widget / portal / white-label options available?
Are pricing, availability, and vouchers handled in real time?
Does the product support multi-currency and localization?
Is access instant, qualification-led, or performance-gated?
Is the supply broad enough for your use case, or mainly attraction ticketing?

Quick comparison of platforms to consider

Platform
Best for
Provider type
Integration model
Why shortlist it
Main watch-out

Bridgify
Banks, credit cards, digital wallets, fintechs, and loyalty ecosystems
B2B2C experiences infrastructure
API + white-label + AI-led recommendation layer
Built around embedded experiences, with access to 1M+ experiences and launch paths designed for loyalty, financial, and other enterprise partners.
Best fit when you want infrastructure and merchandising depth, not just a lightweight affiliate feed

Travel Curious Access / Amplify
Curated or premium loyalty programs and branded experience commerce
B2B experience commerce platform
API + portal + widget + white-label layers
70,000+ products, private-tour strength, loyalty integration, and merchant services
More curated footprint than mass-market marketplace stacks

Viator Partner API
Loyalty storefronts choosing between affiliate and merchant
Marketplace partner program
Affiliate API or Merchant API
Clear split between redirect-led affiliate and on-site transactional merchant models, with loyalty and redemption called out as a use case
Merchant mode means more operational ownership, and access is qualification-led

Tiqets Distributor API
Attraction-led rewards catalogs and corporate benefits/gifting
Distributor API
Content + availability/pricing + booking
Strong fit for attractions, museums, and ticketed inventory
Booking access is reviewed based on performance, so it is not always a day-one full-booking setup

GetYourGuide API
Brands that want marketplace access through a partner API
Marketplace partner API
Partner API
Direct access to the GetYourGuide marketplace
Partner account required, and the positioning is less explicitly loyalty-focused

1) Bridgify: Best for embedded loyalty and bank experiences

Bridgify is one of the clearest B2B2C infrastructure play in this shortlist .It is positioned as an embedded experiences infrastructure platform that gives partners access to 1M+ experiences through flexible launch models, including API, Whitelabel, and an AI agent layer.Bridgify is a great option and is built for loyalty programs, banks, credit cards, digital wallets, travel tech platforms, and other enterprise brands that want embedded content inside their own customer journeys.

That matters because banks usually do not need “just another marketplace feed.” They need a way to launch embedded experiences through API or white-label, attach incentives such as cashback, gift cards, or points redemption, and avoid managing multiple suppliers themselves.

2) Travel Curious Access / Amplify: Best for curated and points-enabled programs

Travel Curious is one of the more relevant non-OTA options for this audience because its stack maps well to branded experience commerce. Travel Curious Access offers 70,000+ products, instant availability, API / portal / widget launch options, and multi-currency support, while its widget model names Travel Curious as merchant of record.

Amplify goes a step further for loyalty-style use cases. Travel Curious says rewards or loyalty programs can be integrated into the experience flow so customers can earn and redeem points, and it also highlights merchant services, dispute management, fraud controls, and white-label activation.

The trade-off is that Travel Curious looks more curated than mass-market. That can be a strength for premium programs and private-tour use cases, but it is a different proposition from a pure volume-driven marketplace feed.

3) Viator Partner API: Best for teams deciding between affiliate and merchant

Viator is still one of the clearest examples of why provider type matters. Its API Solutions page explicitly says it supports airlines, OTAs, e-commerce companies, and loyalty brands, then splits the offer into Affiliate API and Merchant API. The affiliate version is content-only and redirects traffic to Viator, while the merchant version keeps the transaction on the partner’s site and lets the partner own customer support and pricing control.

For loyalty programs, that makes Viator useful because the choice is straightforward. If you want a lower-lift launch, affiliate is easier. If you want tighter brand control and a more native redemption flow, merchant is the stronger route. The main watch-out is that the two models come with very different operational responsibilities.

4) Tiqets Distributor API: Best for attraction-heavy rewards and benefits

Tiqets is strongest when the catalog leans toward museums, attractions, and other ticketed experiences. Its API program describes a direct connection to its catalog, structured content, real-time pricing and availability, booking and cancellation support, and dedicated technical and commercial support.

Their Distributor API is aimed at distribution partners including OTAs, corporate benefits and gifting platforms, electronic distribution systems, and destination management companies.

There is an access nuance worth noting. Tiqets says new partners usually begin with affiliate portal access plus Content and Availability APIs, and eligibility for the Booking API is reviewed based on performance. So Tiqets can be a strong specialist fit, but it is not always a fully open booking API from day one.

5) GetYourGuide API: Best for marketplace-led access

GetYourGuide remains relevant because its API gives partners access to the GetYourGuide marketplace for tours and activities. Its API page is also very direct that partners need to contact GetYourGuide to create an account and gain access.

For banks and loyalty programs, the appeal is recognizable marketplace inventory through a partner API. The limitation is that, based on the current partner-facing page, GetYourGuide is less explicitly positioned around loyalty mechanics than providers such as Bridgify, Travel Curious, or Viator’s loyalty-language partner materials.

Which platform type fits which program?

If you need embedded “earn-and-burn experiences” ( a system where users can both collect points and redeem them within the same platform) inside a bank, card, wallet, or loyalty app, the most obvious B2B / B2B2C fits here are Bridgify and Travel Curious. Both are framed around partner owned journeys, and Travel Curious explicitly adds loyalty program integration and points redemption.

If you want the clearest choice between a lighter affiliate launch and a deeper merchant setup, Viator gives the most obvious solution. If your rewards mix is mainly attractions and museums, Tiqets is the sharper specialist. If your team mainly wants access to a large consumer marketplace through a partner API, then GetYourGuide belongs on your shortlist.

Final take

The best tours and activities API for a bank or loyalty program is usually not the one with the loudest consumer brand. It is the one whose provider type matches your operating model. For embedded, partner-owned experience commerce, Bridgify and Travel Curious stand out as the most B2B-led fits in this list. Viator is the clearest comparison when you want to choose between an affiliate and a merchant. Tiqets is especially strong for attraction-heavy benefits or gifting use cases. GetYourGuide remains relevant when marketplace access is the main goal.

Read more:
Leading Tours & Activities APIs for Banks & Loyalty Programs in 2026

Leonid Radvinsky, the billionaire owner of OnlyFans, has died at the age of 43 after a long battle with cancer, the company has confirmed.

Radvinsky, who was born in Ukraine and raised in Chicago, acquired OnlyFans in 2018 from its UK-based founders and oversaw a period of explosive growth that transformed the platform into one of the most influential businesses in the creator economy.

In a statement, OnlyFans said he had “passed away peacefully” and asked for privacy for his family.

Founded in 2016, OnlyFans allows creators to share content, ranging from fitness and cooking to adult material, directly with subscribers, who pay monthly fees or tips. The platform takes a 20 per cent commission on transactions.

Under Radvinsky’s ownership, the company’s growth accelerated dramatically, particularly during the Covid-19 pandemic, when lockdowns drove a surge in both creators and subscribers. Within three years, he had joined Forbes’ list of billionaires.

By 2024, OnlyFans had generated $1.4 billion in annual revenue from more than $7 billion in transactions, according to its latest filings. The platform hosted around 4.6 million creators and attracted more than 377 million registered users globally.

Radvinsky’s net worth was estimated at $4.7 billion.

The platform’s rapid expansion was accompanied by significant regulatory and political scrutiny, particularly around its association with adult content.

UK regulator Ofcom launched an investigation in 2024 into concerns that underage users may have accessed explicit material. While the probe was later dropped, OnlyFans was fined around £1 million for providing inaccurate information about its age verification systems.

The company has also faced criticism over its handling of illegal content and accusations that some user interactions were managed by third-party operators rather than the creators themselves — claims that have led to legal challenges, though none have been successful to date.

In 2021, OnlyFans briefly announced plans to ban explicit content in response to pressure from payment providers and regulators, before reversing the decision within days following backlash from users and creators.

Beyond OnlyFans, Radvinsky invested in technology ventures through his Florida-based firm Leo.com and supported philanthropic causes, including donations to cancer research institutions such as Memorial Sloan Kettering Cancer Center.

A graduate of Northwestern University with a degree in economics, he had also reportedly explored a potential sale of OnlyFans in recent years as the business matured.

Radvinsky’s tenure at OnlyFans reshaped the economics of online content creation, enabling millions of individuals to monetise their work directly and challenging traditional media and entertainment models.

While the platform remains controversial, its impact on the digital economy is widely acknowledged, particularly in how it redefined the relationship between creators and audiences.

His death marks the end of a pivotal chapter for one of the internet’s most disruptive platforms, with questions now turning to the future direction of the business he helped transform into a global phenomenon.

Read more:
Onlyfans owner Leonid Radvinsky dies aged 43

French consumer goods giant Danone has agreed to acquire UK-based nutrition brand Huel in a deal valued at around €1 billion (£870 million), marking a major move into the fast-growing functional nutrition market.

The acquisition will deliver a significant windfall for Huel’s founder Julian Hearn, as well as investors including Idris Elba and Jonathan Ross, who backed the company during its rapid growth phase.

Founded in 2015 by Hearn and nutritionist James Collier, Huel, short for “human fuel”, began as a direct-to-consumer brand selling plant-based powdered meals online. It has since expanded into snack bars and ready-to-drink products and is now stocked in more than 25,000 retail locations globally.

Chief executive James McMaster said the deal represents a pivotal moment for the business, positioning it for accelerated international expansion.

“With Danone, we will now have the infrastructure, distribution and R&D capability to go further, into new markets and to more people,” he said, pointing to growing global demand for convenient, nutritionally complete food.

The acquisition reflects Danone’s strategic push into the “functional nutrition” segment, a rapidly expanding category driven by consumer interest in health, wellness and personalised diets.

Products designed to support gut health, weight management and overall wellbeing have seen strong demand in recent years, with Huel benefiting from trends including the rise of time-poor consumers seeking convenient meal alternatives and the increasing use of GLP-1 weight-loss medications.

Danone, which owns brands such as Evian and Activia, is seeking to strengthen its position in this space as competition intensifies among global food and beverage companies.

Huel has demonstrated consistent growth, reporting pre-tax profits of £13.8 million on revenues of £214 million in 2024. The company, headquartered in Tring, Hertfordshire, employs around 300 people and has built a loyal customer base across Europe and North America.

Its rise has been supported by a strong digital marketing strategy and high-profile endorsements. Among its supporters is Steven Bartlett, who previously served as a director before stepping down last month.

For Hearn, the deal marks a second major entrepreneurial success following the sale of his earlier venture, Mash Up Media, to a US buyer in 2011. Despite achieving financial independence at a relatively young age, he chose to pivot into the health and nutrition sector, building Huel into one of the UK’s most recognisable challenger brands.

The acquisition now provides the scale and resources needed to compete globally, particularly in markets where distribution and regulatory complexity can act as barriers to growth.

Shares in Danone edged slightly lower in early trading following the announcement, reflecting investor caution over valuation and integration risks. Analysts have previously noted that Huel’s strong brand and growth potential may justify a premium, particularly given its asset-light, direct-to-consumer origins.

The deal also underscores the increasing value placed on digitally native food brands, which have been able to build direct relationships with consumers and respond quickly to evolving dietary trends.

The transaction highlights a broader wave of consolidation in the global nutrition and wellness market, as established players seek to acquire fast-growing disruptors rather than build new brands from scratch.

For Danone, the acquisition of Huel represents both a defensive and offensive move — strengthening its portfolio while positioning itself to capture a larger share of a market expected to expand significantly over the coming decade.

For Huel, the challenge now will be to scale globally without losing the brand identity and agility that underpinned its success — a balance that will define the next phase of its growth journey.

Read more:
Danone to acquire Huel in €1bn deal as functional nutrition market heats up

The government is considering reducing the operating speed of HS2 trains as part of a wider effort to contain costs and avoid further delays on the troubled high-speed rail project.

Ministers are expected to instruct HS2 Ltd to assess the feasibility of running trains below the originally planned top speed of 360km/h (224mph) on the line between London and Birmingham — a move that could save billions but would dilute one of the scheme’s defining features.

The proposal forms part of a broader review led by Transport Secretary Heidi Alexander, who is examining options to bring the project back under control after years of cost overruns and delays.

HS2’s total cost is now expected to exceed £100 billion in today’s prices, with the completion date for the initial London–Birmingham phase likely to slip beyond the current 2033 target.

A long-awaited “reset” plan, being developed by chief executive Mark Wild, is expected to set out a revised timetable and budget, although its publication has been delayed until after the May elections.

Wild, who previously led the Crossrail project, was brought in to stabilise the programme and restore confidence after the government described the scheme as “an appalling mess”.

HS2 was originally designed as one of the fastest conventional railways in the world, with a maximum operating speed of 360km/h. However, achieving and validating those speeds presents significant technical and financial challenges.

Testing trains at full speed would require either a dedicated test track or a fully completed railway, both options that could add years to the project timeline and further inflate costs. An alternative under consideration is testing trains overseas, potentially in China, where suitable high-speed infrastructure already exists.

By contrast, lowering the initial operating speed could simplify testing requirements, reduce engineering complexity and accelerate delivery, albeit at the expense of headline journey times.

For context, most UK rail services operate at speeds of up to 200km/h (125mph), while high-speed services on HS1, the Channel Tunnel route, reach up to 300km/h.

The potential shift highlights the ongoing tension between performance ambitions and fiscal realities. While HS2 was conceived as a transformative high-speed network connecting London with major cities including Manchester and Leeds, the northern legs of the project have already been scrapped, significantly scaling back its original vision.

Under current plans, trains will continue north from Birmingham to Manchester using existing infrastructure on the West Coast Main Line, operating at lower speeds than on the purpose-built HS2 track.

Critics argue that further compromises risk undermining the project’s value proposition, while supporters say pragmatic adjustments are necessary to ensure completion.

The review comes as major construction milestones, including tunnels, viaducts and earthworks, continue to progress along the route, even as the project remains years from operational readiness.

The government is under increasing pressure to demonstrate that HS2 can be delivered within a realistic budget and timeframe, particularly given wider fiscal constraints and competing infrastructure priorities.

Lowering train speeds, while politically sensitive, is emerging as one of several options being considered to bring the project back on track.

Whether that compromise proves acceptable will depend on how it balances cost savings against the original promise of a world-class high-speed railway, a question that is likely to define the next phase of HS2’s evolution.

Read more:
HS2 speeds could be cut as government seeks to rein in spiralling costs

Proposed plans to introduce a “holiday tax” in England could put up to 33,000 tourism jobs at risk and reduce Treasury revenues by nearly £700 million, according to new analysis that has intensified opposition from the hospitality sector.

Research by Oxford Economics, commissioned by UKHospitality, suggests that giving regional mayors the power to impose visitor levies would have a materially negative impact on tourism demand, spending and wider economic activity.

Under the government’s proposals, mayors would be able to introduce local taxes on overnight stays in hotels, guesthouses, hostels and holiday lets, with revenues earmarked for transport and infrastructure projects. The level of the levy would be determined locally, and implementation would be optional.

The most severe scenario modelled, a 5 per cent levy on accommodation, could result in a £1.8 billion decline in tourism spending by 2030 and the loss of 33,000 jobs across the sector. The same scenario is also expected to reduce overall tax receipts by £688 million, reflecting lower economic activity.

Alternative models also point to significant impacts. A flat £2 per person per night charge could reduce spending by £846 million and lead to 16,000 job losses, while a £2 per room levy would still result in around 7,000 fewer jobs and a £400 million drop in tourism expenditure.

Matthew Dass of Oxford Economics said the policy risks weakening the UK’s competitive position as a destination, particularly given the existing 20 per cent VAT rate applied to hospitality services.

“An additional tax would further weaken the country’s competitiveness,” he said, warning of broader negative consequences for the economy.

Leaders across the hospitality and tourism sector have reacted strongly to the proposals, arguing that additional costs would deter both domestic and international visitors at a time when the industry is already under pressure.

Allen Simpson, chief executive of UKHospitality, said the levy would “hike costs for Brits, make staycations more expensive and decimate tourism”.

Operators warn that reduced visitor numbers would not only affect hotels and accommodation providers, but also have knock-on effects across local economies, particularly in regions heavily reliant on tourism for employment and investment.

Simon Palethorpe, chief executive of Haven Holidays, said the tax could discourage domestic travel and reduce economic activity in areas with limited alternative employment opportunities.

Meanwhile, Fiona Eastwood, head of Merlin Entertainments, said the proposals risk making short breaks unaffordable for many working families, while Hilton executive Simon Vincent warned the move could make the UK less attractive compared with competing destinations.

The government has framed the policy as a way to give local leaders greater control over funding for infrastructure and public services, particularly in high-traffic tourist areas. However, critics argue that the economic trade-offs may outweigh the potential benefits.

The consultation on the proposals, which explored different levy structures and rates, concluded last month, with the government yet to confirm its final position.

The debate comes at a time when the hospitality sector is already facing a challenging operating environment, including rising employment costs, higher business rates and fragile consumer confidence.

For policymakers, the challenge lies in balancing the desire to generate additional local revenue with the need to maintain the UK’s competitiveness as a tourism destination.

Industry leaders are urging the government to focus instead on measures that stimulate growth, increase visitor numbers and support investment, rather than introducing additional costs that could suppress demand.

With tourism playing a critical role in regional economies and employment, the outcome of the policy debate is likely to have far-reaching implications, not just for the sector itself, but for the broader UK economy.

Read more:
Holiday tax could cost 33,000 jobs and £700m in lost revenue, industry warns

Singapore’s sovereign wealth fund is poised to deepen its exposure to UK real estate with a deal to acquire Access Self Storage for more than £1 billion, underlining continued international appetite for British property assets despite a volatile macroeconomic backdrop.

The transaction is being led by CapitaLand, part of the Temasek portfolio, and represents one of the largest recent moves into the UK’s self-storage sector. While final documentation is yet to be signed, the agreed price is understood to be just over £1 billion.

The deal, if completed, would deliver a significant windfall to the Lalji family, which owns Access Self Storage through its investment vehicle Precis Advisory. The business has been on the market for more than a year, with advisers at JP Morgan overseeing the sale process.

Founded more than 20 years ago, Access Self Storage operates 57 sites across the UK, with a strong concentration inside the M25. Although its most recent annual revenue stood at £27.9 million, down slightly year-on-year, the company’s appeal lies primarily in its property holdings.

Industry insiders note that Access owns the freehold on the majority of its sites, significantly enhancing its underlying asset value and making it attractive to long-term investors seeking stable, income-generating real estate.

That asset-backed model helps explain the premium valuation, which some analysts had previously questioned when measured against revenue alone.

Despite agreement in principle, bankers involved in the process are said to be cautious, given the current geopolitical and economic environment. Rising borrowing costs, exacerbated by instability linked to the Middle East conflict, could still threaten the completion of the deal.

CapitaLand declined to comment on the transaction, citing a policy of not responding to market speculation.

The proposed acquisition reflects a broader trend of overseas investors targeting the UK self-storage market, which remains relatively underdeveloped compared with more mature markets such as the United States and Australia.

According to industry data, the UK currently offers just 0.89 square feet of self-storage space per person, compared with more than 7 square feet in the US, a gap that investors believe presents significant long-term growth potential.

Recent activity in the sector reinforces that view. In 2024, Shurgard acquired Lok’nStore in a deal worth around £380 million, while Blackstone explored a £2 billion-plus takeover of Big Yellow before talks collapsed late last year.

For Temasek, the move aligns with its strategy of investing in high-quality, income-generating assets in stable markets. The UK’s property sector, despite recent headwinds, continues to attract sovereign wealth capital due to its transparency, liquidity and long-term demand fundamentals.

The acquisition would also strengthen CapitaLand’s global portfolio, adding a foothold in a niche but expanding segment of the real estate market.

If completed, the deal would signal renewed confidence in UK commercial property from international investors, even as domestic conditions remain challenging, and further highlight the growing strategic importance of alternative asset classes such as self-storage in global investment portfolios.

Read more:
Singapore wealth fund targets £1bn takeover of UK self-storage chain

UK government borrowing costs have surged to their highest level since the global financial crisis, as investors react to rising energy prices, inflation fears and mounting fiscal pressures linked to the escalating conflict in the Middle East.

The yield on benchmark 10-year UK government bonds, known as gilts, briefly rose above 5 per cent on Friday, marking the first time it has crossed that threshold in 18 years. The sharp increase reflects a significant sell-off in sovereign debt, with prices falling as investors demand higher returns to compensate for perceived risks.

The move caps a turbulent week across global markets, with the UK seen as particularly exposed to the latest energy shock due to its reliance on imported gas and its recent track record on inflation.

At the same time, the pound weakened, slipping to around $1.33, while the FTSE 100 fell 1.44 per cent to close at its lowest level of the year. Since the start of hostilities in the Gulf, the index has lost nearly 1,000 points, equivalent to around 9 per cent, highlighting the scale of investor unease.

The surge in borrowing costs has been driven in large part by extreme volatility in energy markets. The price of Brent crude has climbed to nearly $110 a barrel, having spiked as high as $119 earlier in the week, and is now more than 55 per cent above pre-conflict levels.

Uncertainty over the reopening of key shipping routes, particularly the Strait of Hormuz, continues to cloud the outlook, with geopolitical tensions showing little sign of easing.

Higher energy costs are feeding directly into expectations of persistent inflation, prompting markets to reassess the likely path of interest rates. Traders now believe the Bank of England may be forced to raise rates by as much as one percentage point this year, a dramatic reversal from earlier expectations of rate cuts.

The rapid rise in gilt yields has drawn comparisons with previous periods of financial stress. The 10-year yield reached as high as 5.02 per cent during trading before closing just below that level, surpassing peaks seen during the market turmoil following the 2022 mini-budget.

Shorter-term borrowing costs have also risen sharply. The yield on two-year gilts jumped by 0.18 percentage points in a single day and has climbed by more than one percentage point over the past month, reflecting a rapid repricing of monetary policy expectations.

Market participants say the combination of rising energy prices, hawkish signals from the Bank of England and pressure on the government to provide cost-of-living support has created a perfect storm for the bond market.

While borrowing costs have increased globally, with bond yields rising in the US and across Europe, the UK is viewed as especially vulnerable to external shocks.

Economists point to the country’s dependence on imported energy and its sensitivity to global price movements as key risk factors. Chris Scicluna of Daiwa Securities said the current environment is hitting the UK at a particularly difficult moment, with inflation risks already elevated.

Matthew Amis of Aberdeen described the situation as a “blockbuster week” for the gilt market, noting that multiple pressures converged simultaneously to drive yields higher.

The volatility is not confined to the UK. European equity markets also fell sharply, with Germany’s DAX and France’s CAC both down close to 2 per cent. In the United States, the S&P 500 and Nasdaq declined amid reports of potential further military escalation in the region.

Even traditional safe-haven assets have shown unusual behaviour. Gold prices fell by around 2 per cent on the day and are down nearly 10 per cent over the week, as higher interest rates reduce the appeal of non-yielding assets.

Despite the scale of the market reaction, some analysts suggest the current shock may prove less severe than the energy crisis triggered by Russia’s invasion of Ukraine in 2022. However, the path ahead remains highly uncertain.

For the UK government, the rise in borrowing costs presents a significant challenge. Higher yields increase the cost of servicing debt at a time when public finances are already under pressure, limiting the scope for fiscal intervention.

For households and businesses, the implications are equally stark. Rising energy costs, higher interest rates and weaker financial markets are combining to create a more difficult economic environment, with the risk that volatility persists if geopolitical tensions continue.

In the near term, markets will be closely watching both developments in the Middle East and signals from central banks, as investors attempt to gauge whether the current surge in borrowing costs marks a temporary spike, or the start of a more sustained shift in the global financial landscape.

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UK borrowing costs hit highest level since 2008 as markets reel from energy shock

At just 26, Doménique Wissink is redefining what luxury travel looks like. As founder of Extra Ibiza, he has built a fast-growing, high-end travel company that goes far beyond villas and yachts—using psychological insight to curate deeply personalised experiences for discerning clients.

What started as a teenage side hustle has evolved into a business delivering 5,100% growth in just four years, all without external funding. Driven by instinct, creativity, and a refusal to follow the traditional path, Wissink represents a new generation of entrepreneur, one that blends lifestyle, data, and human connection to create something entirely different in the luxury travel space.

What do you currently do at Extra Ibiza?

At Extra Ibiza I focus on building and growing the ecosystem around the company while protecting it’s human and creative soul. On one side that means developing partnerships with yacht owners, villa owners and other asset partners so we can offer a strong portfolio of experiences that are curated and fit our clients desires. On the other side I spend a lot of time on strategy, marketing and brand development, making sure Extra keeps evolving as a platform for curated holidays and experiences in Ibiza and beyond.

A big part of my role is connecting the different pieces of the business. I work with partners, oversee new collaborations, guide the direction of the brand with the team and help shape the long term vision of the company. At the same time I stay close to the day to day reality of the business, whether that is developing new products, improving the sales process or expanding our network, and from time to time hopping back on a client request which still brings me the joy it did when we just started.

Ultimately my job is to keep pushing Extra forward, building the relationships, structure and ideas that allow the company to grow while continuing to work with our excellent team to create memorable experiences for the people who come to Ibiza.

What was the inspiration behind your business?

The inspiration came from a contrast I experienced while living in Switzerland. From the outside everything looked extremely polished and luxurious, but very often it felt a bit hollow. It made me realize that what is presented as luxury is sometimes just a facade. That experience pushed me to rethink what luxury actually means.

For me, real luxury is not about status or appearances. It is about time, curation and the people you share moments with. It is the ability to bring people together, create environments where they can disconnect from the noise and simply enjoy being present with the people they care about. In the end, no matter how successful someone becomes, we all sit around the same table playing Monopoly with family or friends. Those moments are the real luxury.

A big part of the inspiration also came from my girlfriend and partner, Jiel Dassen. Many of the ideas behind Extra grew from conversations between us about creating something of our own. We wanted to build a brand and a company that reflects the way we see the world and allows us to design the kind of life and experiences we believe in. Ibiza gave us the space to turn that vision into reality.

Who do you admire?

I’ve always admired people who build something with their bare hands and refuse to let go of it, no matter how hard it gets. The first people that come to mind are my grandparents. They were incredible business people who gave everything they had to what they were building. 

No shortcuts, no illusions, just work, risk and persistence. Hearing those stories growing up left a deep mark on how I think about business.

Beyond that, I’m drawn to people who step completely outside the box and follow their own path, even when it makes others uncomfortable. The people who change industries or create new ones rarely fit neatly into expectations. They tend to be a little stubborn, a ‘little’ rebellious and very convinced of their own vision.

Those kinds of people interest me far more than anyone who simply follows the script. The world moves forward because of the ones who ignore the script altogether. 

Looking back, is there anything you would have done differently?

Looking back, I would have invested earlier in the right people and in better structure around the team. When you build something from scratch you tend to focus on the idea, the deals and the growth, but the real strength of a company always comes down to the people and how well they are guided. Better onboarding, clearer management and stronger internal systems are things I would prioritize sooner if I could start again.

I would probably also listen more to my partner, Jiel. Having someone close to you who can challenge your thinking and bring a different perspective is incredibly valuable, especially when you are moving fast.

And on a more personal level, I would remind myself more often to be aware of the beautiful moments along the way. When you are building a company it’s easy to always look at the next step and forget to enjoy the journey itself. That said, I’m still only 26, so I like to think I still have plenty of time to make mistakes, learn from them and do things differently many more times.

What defines your way of doing business?

I tend to do business like a rocket. Fast, instinctive and always moving. I like connecting dots, meeting people, spotting opportunities and turning ideas into something real before most people have even finished talking about it.

I’ve never been very good at sitting still or waiting for the “perfect” moment. A lot of my approach is built around momentum. If there’s an opportunity, I’d rather move on it, learn along the way and adjust while flying.

At the core of it all is people. Almost everything in business comes down to relationships, trust and energy. The right conversation at the right moment can open doors you didn’t even know existed. My role is often just to keep that momentum going and keep connecting the right people, ideas and opportunities together.

What advice would you give to someone starting out?

Find the right partners. Business is rarely a solo journey (Even though we sometimes feel like it), and the people you build with will shape both the outcome and the experience along the way. Surround yourself with people who complement you, challenge you and genuinely enjoy building something together. It has to work both ways, be smart on who you work with and why!

Don’t be afraid to take risks either. Most people wait for certainty, but certainty almost never comes, and when it comes you can be certain it’s too late. If you believe in something, move on it, learn as you go and adjust along the way.

And keep some perspective. We’re literally floating on a rock through space, so the idea that everything has to be perfectly controlled is a bit of an illusion. Take things seriously, but not so seriously that you stop yourself from trying. The biggest regret for most people is usually not the things they did, but the things they never dared to do.

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Getting To Know You: Doménique Wissink, founder of Extra Ibiza